INTELLIGENT AUGMENTATION OF MEDIA CONTENT

• US 20110145732A1
• Filed: 02/22/2011
• Published: 06/16/2011
• Est. Priority Date: 11/09/2007
• Status: Active Grant

• Current Assignee: Vibrant Media Incorporated
• Original Assignee: Vibrant Media Incorporated
• Inventors: BRINDLEY, RICHARD
• Granted Patent: US 8,719,247 B2
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 16/2457 with adaptation to user needs
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/0487 using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
• CPC Class Codes: G06F 40/117 Tagging; Marking up details of markup languages G06F40/143; Designating a block; Setting of attributes style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment visual elements in documents with rich media content and provide the rich media content based on user interaction with the augmented visual elements in the documents. The disclosed embodiments analyze a document for qualified visual elements. The disclosed embodiments determine keywords associated with the visual element, generate an association of the visual element and the keywords, and embed the association in a corresponding augmented document. When a user reviews the augmented document in a client system and moves a pointer over the augmented visual element, a piece of rich media content related to the keywords are transmitted to the client system to be displayed as an overlay in close proximity to the visual element where the mouse-over occurred.

Claims

1. A method for augmenting web pages with search related content, the method comprising:

(a) identifying, by code executing on a client, text associated with a visual element of a web page being displayed on the client;

(b) determining, by a server, one or more keywords corresponding to the text received from the client;

(c) transmitting, by the server to the client, a search mechanism for augmenting the one or more keywords;

(d) detecting, by the client for the currently displayed web page, a mouse-over of a keyword of the one or more keywords; and

(e) displaying, by the client responsive to the detection, an overlay comprising the search mechanism with search terms corresponding to the keyword.

2. The method of claim 1, wherein step (a) further comprises executing the code embedded in the web page.

3. The method of claim 1, wherein step (a) further comprises identifying text corresponding to a subject of the visual element of the web page.

4. The method of claim 1, wherein step (a) further comprises identifying text corresponding an area of interest of the visual element of the web page.

5. The method of claim 1, wherein step (a) further comprises identifying text in an ALT tag of the visual element of the web page

6. The method of claim 1, wherein step (b) further comprises determining one of a context keyword or a subject keyword from the text.

7. The method of claim 1, wherein step (c) further comprises transmitting, by the server, to the client a hook icon for the search mechanism.

8. The method of claim 1, wherein step (d) further comprises transmitting, by the server, to the client the search mechanism with one or more display modifiers.

9. The method of claim 8, further comprising removing by a display modifier a term from the search term before displaying the search mechanism.

10. The method of claim 1, wherein step (e) further comprises displaying the search mechanism with pre-entered search terms in a search box.

11. The method of claim 1, wherein step (a) further comprises displaying the search mechanism with pre-entered search terms comprising keywords identified for an active visual elements, keywords extracted from tags of the visual element or areas of interest.

12. The method of claim 1, further comprises displaying the search mechanism with a query box for a user to enter search terms.

13. A system for augmenting web pages with search related content, the system comprising:

code executing on a client identifying text associated with a visual element of a web page being displayed on the client;

an augmentation module of a server determining one or more keywords corresponding to the text received from the client and transmitting a search mechanism for augmenting the one or more keywords;

wherein the code detects for the currently displayed web page a mouse-over of a keyword of the one or more keywords; and

displays responsive to the detection, an overlay comprising the search mechanism with search terms corresponding to the keyword.

14. The system of claim 13, wherein the code is embedded in the web page.

15. The system of claim 13, wherein the code identifies text corresponding to one of a subject or an area of interest of the visual element of the web page.

16. The system of claim 13, wherein the code identifies text in an ALT tag of the visual element of the web page

17. The system of claim 13, wherein the augmentation module determines one of a context keyword or a subject keyword from the text.

18. The system of claim 13, wherein the server transmits to the client the search mechanism with one or more display modifiers.

19. The system of claim 18, wherein the one or more display modifier comprises a rule for removing a term from the search term before displaying the search mechanism.

20. The system of claim 13, wherein the client displays the search mechanism with pre-entered search terms in a search box.

21. The system of claim 13, wherein the client displays mechanism with pre-entered search terms comprising keywords identified for an active visual elements, keywords extracted from tags of the visual element or areas of interest.

22. The system of claim 13, wherein the client displays the search mechanism with a query box for a user to enter search terms.