System And Method For Delivering Content To Mobile Devices

• US 20110145858A1
• Filed: 11/19/2010
• Published: 06/16/2011
• Est. Priority Date: 11/19/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Philpott, Gregory, Patel, Indravadan
• Granted Patent: US 8,930,991 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A system for generating an optimized video including in-stream events for video content and advertising content selected at the time of playback. The system includes a manifest generating module configured to retrieve video content from a content repository for listing in a content manifest in response to a received request from a mobile device, the content manifest including at least one advertisement insertion point. The system further includes an advertising event correlation module configured to retrieve one or more advertisements based on a correlation between advertisement properties and playback properties and an advertisement serving module configured to provide the retrieved one or more advertisement for insertion into the at least one advertisement event insertion point.

Claims

1. A system for generating an optimized video including video events, advertising events and interactive overlay events selected at the time of playback, comprising:

a manifest generating module configured to retrieve video content from a content repository for listing in a content manifest in response to a received request from a mobile device, the content manifest including at least one advertisement event insertion point;

an advertising correlation module configured to retrieve one or more advertisements based on a correlation between advertisement properties and playback properties; and

an advertisement event serving module configured to provide the retrieved one or more advertisement for insertion into the at least one advertisement insertion point.

2. The system of claim 1, wherein the playback properties include a mobile device type for the mobile device.

3. The system of claim 1, wherein the playback properties include a geographic location of the mobile device.

4. The system of claim 1, wherein the playback properties include a time of day.

5. The system of claim 1, wherein the playback properties include a user profile generated by a user of the mobile device.

6. The system of claim 1, the advertising correlation module is configured to determine the advertisements to be provided at the time the advertisements are to be transmitted to the mobile device.

7. The system of claim 6, wherein the advertising correlation module is configured to periodically request updates to the playback properties from the mobile device during a transmission of the optimized video.

8. The system of claim 6, wherein the advertising correlation module is configured to periodically provide interactive overlay events to be display contemporaneously with the video content.

9. A computer-implemented method for generating an optimized video including video content and advertising content selected at the time of playback, comprising:

retrieving video content from a computer-implemented content repository for listing in a content manifest in response to a received request from a mobile device, the content manifest including at least one advertisement event insertion point;

retrieving one or more advertisements based on a correlation between advertisement properties and playback properties;

providing the retrieved one or more advertisement event for insertion into the at least one advertisement event insertion point; and

transmitting the content manifest of a wireless network to a mobile computing device.

10. The method of claim 9, wherein the playback properties include a mobile device type for the mobile device.

11. The method of claim 9, wherein the playback properties include a geographic location and one or more movement characteristics of the mobile device.

12. The method of claim 11, further including generating a predicted destination based on the playback properties and wherein retrieving one or more advertisements based on a correlation between advertisement properties and playback properties includes retrieving the advertisement based on the predicted destination.

13. The method of claim 9, wherein the playback properties include a user profile generated by a user of the mobile device.

14. The method of claim 9, wherein providing the retrieved one or more advertisement event for insertion into the at least one advertisement event insertion point includes determining the advertisements to be provided at the time the advertisements are to be transmitted to the mobile device.

15. The method of claim 14, further including periodically requesting updates to the playback properties from the mobile device during a transmission of the optimized video.

16. A system for generating an optimized video including video content and advertising content selected at the time of playback, comprising:

a manifest generating module configured to retrieve video content from a content repository for listing in a content manifest in response to a received request from a mobile device, the content manifest including at least one advertisement insertion point;

an advertisement serving module configured to provide advertisement content for insertion into the at least one advertisement insertion point;

wherein at least one of the video content and the advertisement content is selected based on a correlation between the content and playback properties received from the mobile device.

17. The system of claim 16, wherein the playback properties include a mobile device type for the mobile device.

18. The system of claim 16, wherein the playback properties include a geographic location of the mobile device.

19. The system of claim 16, wherein the playback properties include a time of day.

20. The system of claim 16, wherein the playback properties include a user profile generated by a user.