SYSTEM AND METHOD OF CURSOR-BASED CONTENT DELIVERY

• US 20110153435A1
• Filed: 09/17/2010
• Published: 06/23/2011
• Est. Priority Date: 09/17/2009
• Status: Abandoned Application

• Current Assignee: Lexos Media IP, LLC (Lexos Media, Inc.)
• Original Assignee: Lexos Media, Inc.
• Inventors: Pisaris-Henderson, Craig
• Application Number:
  US12/885,316
• Publication Number:
  US 20110153435A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 3/0416 Control or interface arrangements specially adapted for digitisers
• CPC Class Codes: G06F 3/044 by capacitive means
• CPC Class Codes: G06F 3/04812 Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for delivering cursor-based content, such as advertising content is disclosed. The system may include an advertising server having a network interface for coupling the server to a computer network. The server includes a processor having software associated therewith to implement a delivery method. The software may receive a request for cursor-based advertising content, select cursor-based advertising content based on the request, deliver the selected cursor-based advertising content, deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer, and deliver instruction code for recording and reporting data related to a user'"'"'s cursor position.

Claims

1. A method of operating a publishing server for delivering advertising content over a computer network comprising:

receiving a request for content from a user;

requesting cursor-based advertisement from an advertising server to deliver with the requested content;

receiving the cursor-based advertisement from an advertising server;

delivering the content, the cursor-based advertisement, and instruction code for displaying the cursor-based advertisement on a display of a user computer in response to the user request for content.

2. The method of delivering advertising content of claim 1, wherein the instruction code for displaying the cursor-based advertisement further provides instructions for recording and transmitting data related to cursor position on the display of a user computer.

3. The method of delivering advertising content of claim 2, wherein the data related to cursor position includes x and y coordinate position and time.

4. The method of delivering advertising content of claim 1, further comprising performing a linguistic analysis of the requested content and wherein the requesting cursor-based advertisement is based at least in part, on the results o the linguistic analysis.

5. The method of delivering advertising content of claim 1, wherein the delivered instruction code only resides on the user computer during the duration of viewing the requested content.

6. A method of operating an advertising server for delivering advertising content over a computer network comprising:

receiving a request for cursor-based advertising content;

selecting cursor-based advertising content based on the request;

delivering the selected cursor-based advertising content;

delivering instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and

delivering instruction code for recording and reporting data related to a user'"'"'s cursor position.

7. The method of operating an advertising server of claim 6, further comprising receiving data related to a user'"'"'s cursor position.

8. The method of operating an advertising server of claim 7, further comprising analyzing the received data to determine user response to delivered advertising content.

9. The method of operating an advertising server of claim 8, further comprising delivering altered or replacement advertising content in response to the determined user response.

10. The method of operating an advertising server of claim 7, further comprising providing an advertiser interface for sponsors of advertising content to manage the content and access the received data related thereto.

11. An advertising server, comprising:

a network interface for coupling the server to a computer network;

a processor, the processor having software associated therewith to;

receive a request for cursor-based advertising content;

select cursor-based advertising content based on the request;

deliver the selected cursor-based advertising content;

deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and

deliver instruction code for recording and reporting data related to a user'"'"'s cursor position.

12. The advertising server of claim 11, further comprising a cursor metrics analytics engine, the cursor metrics analytics engine receiving and analyzing data related to a user'"'"'s cursor.

13. The advertising server of claim 11, further comprising an advertiser interface.