METHOD AND SYSTEM FOR PROVIDING CORRELATED ADVERTISEMENT FOR COMPLETE INTERNET ANYWHERE

• US 20110162023A1
• Filed: 12/30/2009
• Published: 06/30/2011
• Est. Priority Date: 12/30/2009
• Status: Abandoned Application

• Current Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Original Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Inventors: Kellerman, Marcus, Erickson, David, Chen, Xuemin, Silyaev, Vladimir
• Application Number:
  US12/649,998
• Publication Number:
  US 20110162023A1
• Time in Patent Office: Days
• US Class Current: 725/110
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A device (e.g., a server) retrieves a web page based on a request from another device, for example, a set-top-box (STB). The server determines advertising content and/or web page content to deliver to the STB. The server renders and/or encodes the advertising content and the web page content and communicates the content to the STB. The content is decoded and/or displayed by the STB. The advertising content may be determined based on television viewing, recording and/or web browsing via the STB. The advertising content may be determined based on location information and/or user information from a service provider the STB and/or from user input. Advertising may be inserted within a splash screen, a plug-in window, and/or an area within the web page. Web page advertising may be replaced, blocked and/or modified based on user information. The determined advertising may be communicated to the STB prior to communicating a plug-in.

Claims

1. A method for communication, the method comprising:

performing by one or more processors and/or circuits in a device;

retrieving content for a web page based on a request received from a another device when said another device accesses said web page;

determining which advertising content and/or at least a portion of said content for said web page, to deliver to said another device;

encoding said determined advertising content, and/or said at least a portion of said content for said web page; and

communicating said encoded advertising content and/or said at least a portion of said content for said web page to said another device.

2. The method according to claim 1, comprising rendering said advertising content and/or said all or a portion of said content for said web page.

3. The method according to claim 1, wherein said another device comprises a set-top-box and/or said encoded advertising content and/or said all or a portion of said content for said web page is decoded and/or displayed by said another device.

4. The method according to claim 1, comprising determining said advertising content based on knowledge of one or more of television viewing activity, television content selection, television recording events, web browser activity, and/or network and/or Internet access activity on said another device.

5. The method according to claim 1, comprising determining said advertising content based on knowledge about one or more users of said another device by an owner, operator and/or service provider of said device and/or of said another device.

6. The method according to claim 1, comprising determining said advertising content based on user preferences, user location, and/or input by a user of said another device and/or of said device.

7. The method according to claim 1, comprising inserting said advertising content within said all or a portion of said content for said web page at one or more of a splash screen, a plug-in window, a specified area within said content for said web page and/or an area above, below and/or to a side of content of said content for said web page.

8. The method according to claim 1, comprising replacing advertising content received in said content for said web page with said determined advertising content.

9. The method according to claim 1, comprising blocking display of and/or modifying, advertising content received in said content for said web page based on knowledge about a user and/or based on activity on said another device and/or said device.

10. The method according to claim 1, comprising communicating said encoded advertising to said another device prior to communicating a plug-in to said another device.

11. A system for communication, the system comprising:

one or more processors and/or circuits for use in a device, wherein said one or more processors and/or circuits are operable to;

retrieve content for a web page based on a request received from a another device when said another device accesses said web page;

determine which advertising content and/or at least a portion of said content for said web page, to deliver to said another device;

encode said determined advertising content, and/or said at least a portion of said content for said web page; and

communicate said encoded advertising content and/or said at least a portion of said content for said web page to said another device.

12. The system according to claim 11, wherein said one or more processors and/or circuits are operable to render said advertising content and/or said all or a portion of said content for said web page.

13. The system according to claim 11, wherein said another device comprises a set-top-box and/or said encoded advertising content and/or said all or a portion of said content for said web page is decoded and/or displayed by said another device.

14. The system according to claim 11, wherein said one or more processors and/or circuits are operable to determine said advertising content based on knowledge of one or more of television viewing activity, television content selection, television recording events, web browser activity, and/or network and/or Internet access activity on said another device.

15. The system according to claim 11, wherein said one or more processors and/or circuits are operable to determine said advertising content based on knowledge about one or more users of said another device, by an owner, operator and/or service provider of said device and/or of said another device.

16. The system according to claim 11, wherein said one or more processors and/or circuits are operable to determine said advertising content based on user preferences, user location, and/or input by a user of said another device and/or of said device.

17. The system according to claim 11, wherein said one or more processors and/or circuits are operable to insert said advertising content within said all or a portion of said content for said web page at one or more of a splash screen, a plug-in window, a specified area within said content for said web page and/or an area above, below and/or to a side of said content for said web page.

18. The system according to claim 11, wherein said one or more processors and/or circuits are operable to replace advertising content received in said content for said web page with said determined advertising content.

19. The system according to claim 11, wherein said one or more processors and/or circuits are operable to block display of and/or modify, advertising content received in said content for said web page based on knowledge about a user and/or based on activity on said another device and/or said device.

20. The system according to claim 11, wherein said one or more processors and/or circuits are operable to communicate said encoded advertising prior to communicating a plug-in to said another device.