SYSTEM AND METHOD FOR ADVERTISING REVENUE DISTRIBUTION

• US 20110166889A1
• Filed: 01/05/2011
• Published: 07/07/2011
• Est. Priority Date: 01/05/2010
• Status: Active Grant

• Current Assignee: Salucro Healthcare Solutions, LLC
• Original Assignee: Efineonline Com LLC
• Inventors: Bain, S. Clayton
• Granted Patent: US 8,583,456 B2
• Time in Patent Office: Days
• US Class Current: 705/3
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G16H 10/60 for patient-specific data, e.g. for electronic patient records

Abstract

The system monitors user actions in a user payment system and provides targeted advertisements to a user where the user opts-in as a participant in an advertising program. The system is further configured to track and distribute revenue from the advertising program to various parties including the user, healthcare providers, and user payment systems providers.

Claims

1. A method, comprising:

receiving, by a computer based system for administering payment of bills, a selection of a bill associated with user information;

extracting, by the computer based system, an attribute from the user information;

selecting, by the computer based system, an advertisement based on the attribute; and

allocating, by the computer based system, an incentive based on the advertisement and in response to a distribution instruction.

2. The method of claim 1, wherein the bill is a healthcare bill.

3. The method of claim 2, wherein the advertisement includes at least one of a product and a service associated with the health characteristic of the patient.

4. The method of claim 1, wherein the attribute is provided from an electronic medical record, and wherein the attribute is a health characteristic of a patient.

5. The method of claim 1, further comprising crediting, by the computer based system, the incentive to an account in response to the distribution instruction.

6. The method of claim 1, wherein the account is configured to accumulate incentives that may be applied to bills.

7. The method of claim 1, further comprising crediting, by the computer based system, the incentive to the bill in response to the distribution instruction.

8. The method of claim 7, further comprising:

reducing, by the computer based system, an amount of the bill based on the in response to the distribution instruction; and

receiving, by the computer based system, a payment for the bill.

9. The method of claim 1, further comprising displaying, by the computer based system, the advertisement for a predetermined amount of time.

10. The method of claim 1, further comprising:

receiving, by the computer based system, a selection of the advertisement;

presenting, by the computer based system, an offer based on the advertisement for at least one of an item, wherein the item is associated with the attribute.

11. The method of claim 1, wherein the incentive is a monetary value and wherein the monetary value predetermined portion of advertising revenue.

12. The method of claim 11, wherein the advertising revenue may be distributed among at least one of a payment system provider, a healthcare provider and a patient.

13. The method of claim 1, further comprising, receiving, by the computer based system, the distribution instruction.

14. The method of claim 1, wherein the distribution instruction is a selection made by a user.

15. The method of claim 1, wherein the distribution instruction is a predetermined action established by the user.

16. The method of claim 1, wherein the user information comprises a plurality of attributes, and wherein the attributes are compiled based on information received before a visit to a healthcare provider, during a visit to a healthcare provider, and after a visit to a healthcare provider.

17. The method of claim 1, wherein attributes are collected through at least one of an instant messenger while a user is paying the bill, payment information, eligibility information, and estimation information.

18. The method of claim 1, wherein the advertisement comprises a plurality of incentive offers.

19. A non-transitory tangible computer-readable storage medium having computer-executable instructions stored thereon that, if executed by a computer based system for administering payment of bills, causes the computer based system to perform a method comprising:

receiving, by the computer based system, a selection of a bill associated with user information;

extracting, by the computer based system, an attribute from the user information;

selecting, by the computer based system, an advertisement based on the attribute; and

allocating, by the computer based system, an incentive based on the advertisement and in response to a distribution instruction.

20. A system comprising:

a network interface communicating with a memory;

the memory communicating with a processor for administering payment of bills; and

the processor, when executing a computer program, is configured to;

receive, by the processor, a selection of a bill associated with user information;

extract, by the processor, an attribute from the user information;

select, by the processor, an advertisement based on the attribute; and

allocate, by the processor, an incentive based on the advertisement and in response to a distribution instruction.