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SYSTEM AND METHOD FOR TOY ADOPTION AND MARKETING

  • US 20110167267A1
  • Filed: 03/17/2011
  • Published: 07/07/2011
  • Est. Priority Date: 12/31/2003
  • Status: Active Grant
First Claim
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1. A virtual product interface system, comprising:

  • a server system comprising an encrypted part, a non-encrypted part, and a computer-readable memory for storing an encryption key, said server system having a network connection and sending said encryption key over said network connection addressed to a client via a secured protocol, said non-encrypted part of said server system sending multimedia information addressed to said client over said network via a non-secure protocol,and said encrypted part controlling registration of users and adoption of a virtual product, wherein said encrypted part controls forming a user account based on a user registration, and said encrypted part controls adopting a virtual product by receiving a code that is indicative of a virtual product to be virtually adopted by a user, by confirming said code, and based on said confirming, creating an indication that the virtual product has been registered in association with the user account, where the virtual product is a virtual representation of a real life product represented by said code, and where communication indicative of a specific product that has been registered is carried out using said encryption key, and where communication indicative of said multimedia information is carried out unencrypted, without using said encryption key.

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