METHOD FOR DISTRIBUTING SECOND MULTI-MEDIA CONTENT ITEMS IN A LIST OF FIRST MULTI-MEDIA CONTENT ITEMS

• US 20110170838A1
• Filed: 09/11/2009
• Published: 07/14/2011
• Est. Priority Date: 09/12/2008
• Status: Active Grant

• Current Assignee: Funke TV Guide GmbH
• Original Assignee: Axel Springer Digital TV Guide GmbH
• Inventors: Zier, Thomas, Müller-Loeffelholz, Georg, Rosengart, Frank
• Granted Patent: US 8,718,439 B2
• Time in Patent Office: Days
• US Class Current: 386/241
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/44 Receiver circuitry for the reception of television signals according to analogue transmission standards H04N5/14 takes precedence

Abstract

A method of distributing second multi-media content items into a list having at least one first multi-media content item is provided. The list of the first multi-media content item is to be reproduced on a personal TV system. A playlist of first multi-media content items is selected from a plurality of first multi-media content items available on different TV channels. Potential second multi-media content items from a plurality of available second multi-media content items are determined by matching information from the first and second multi-media content items. At least one of the determined second multi-media content items are selected based on a user profile, metadata of the first and second multi-media content items and/or a distribution scheme for distributing the second multi-media content items into the playlist of the first multi-media content items.

Claims

1. Method of distributing second multi-media content items into a list having at least one first multi-media content item, wherein the list of first multi-media content items is to be reproduced on a personal TV system, comprising the steps of

selecting a playlist of first multi-media content items from a plurality of first multi-media content items available on different TV channels,

determining potential second multi-media content items from a plurality of available second multi-media content items by matching information from the first and second multi-media content items, and

selecting at least one of the determined second multi-media content items based on a user profile, metadata of the first and second multi-media content item and/or a distribution scheme for distributing the second multi-media content item into the playlist of first multi-media content items.

2. Method according to claim 1, wherein the first multi-media content items are multi-media content items available on the plurality of TV channels and wherein the second multi-media content items are advertisement items.

3. Method according to claim 1, wherein the determining of potential second multi-media content items and the selecting of at least one of the determined second multi-media content items is triggered by selecting a new first multi-media content item into the playlist or by deleting a first multi-media content item from the playlist.

4. Method according to claim 1, wherein the selection of one of the determined second multi-media content items is based on a previous placement of the second multi-media content item into the playlist, and a sorting of the determined second multi-media content items if more than one second multi-media content item has been determined, wherein the sorting is based on at least one relevance coefficient.

5. Set-top-box, comprising

a memory (MEM) for storing or caching first and second multi-media content items,

a playlist unit (PL) for creating a playlist of a plurality of first multi-media content items from available first multi-media content on different TV channels,

a recommender unit (RU) for determining potential second multi-media content items from a plurality of available second multi-media content items by matching information on the first and second multi-media content items and by selecting at least one of the determined second multi-media content items, and

a reproducing unit for reproducing first and second multi-media content items stored in the memory (MEM) according to the playlist.

6. Method of distributing second multi-media content items into a list having at least one first multi-media content item, wherein the list of first multi-media content items is to be reproduced on a personal TV system, comprising the steps of

selecting a playlist of first multi-media content items from a plurality of first multi-media content items available on different TV channels, and

determining and selecting second multi-media content items from a plurality of available second multi-media content items by determining a first, second and/or third score value for a plurality of second content items, wherein the first score value is associated to matching information of the first and second multi-media content items, the second score value is associated to determined acceptance factors and/or the third score value is associated to determined accuracies of hits based on filter criteria,

wherein the first second, and third score values are added together for each second content item and the second content item with the highest score value is selected.