IDENTIFYING CLIENT PATTERNS USING ONLINE LOCATION-BASED DERIVATIVE ANALYSIS

• US 20110171976A1
• Filed: 12/15/2010
• Published: 07/14/2011
• Est. Priority Date: 01/05/2001
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Palm, Inc. (TCL Technology Group Corp.)
• Inventors: Creemer, David Z.
• Granted Patent: US 8,818,413 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 1/72451 according to schedules, e.g. using calendar applications
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.

Claims

1. A method of targeting services according to location-based information derived from a wireless transceiver device, said method comprising the steps of:

a) receiving position and time information indicating positions of said wireless transceiver device as a function of time;

b) calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information;

c) calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; and

d) providing content based on said rate of travel and said direction of travel.

2. The method as recited in claim 1 comprising the steps of:

e) identifying a likely mode of transportation using said rate of travel; and

f) providing content based on said direction of travel and said mode of transportation.

3. The method as recited in claim 1 comprising the steps of:

correlating said rate of travel and said direction of travel to geographical information in a database; and

identifying a likely mode of travel using said geographical information.

4. The method as recited in claim 1 comprising the steps of:

calculating a plurality of rates of travel and a plurality of directions of travel using a plurality of positions and times;

maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and

providing content based on said historical record.

5. The method as recited in claim 4 comprising the step of:

sampling said plurality of positions and times at periodic intervals.

6. The method as recited in claim 1 comprising the steps of:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

providing content based on said prospective position.

7. The method as recited in claim 1 wherein said step d) comprises the step of:

providing a targeted advertisement relevant to said rate of travel and said direction of travel.

8. The method as recited in claim 1 comprising the steps of:

reading user-specific information from a memory unit coupled to said wireless transceiver device; and

providing content based on said user-specific information, said rate of travel and said direction of travel.

9. The method as recited in claim 1 wherein said method is implemented in a portable computer system coupled to said wireless transceiver device.

10. The method as recited in claim 1 wherein said method is implemented in a server computer system communicatively coupled to said wireless transceiver device.

11. A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising:

a bus;

a processor coupled to said bus; and

a memory coupled to said bus, said memory comprising instructions for implementing a method targeting services according to location-based information derived from said wireless transceiver device, said method comprising the steps of;

a) receiving position and time information indicating positions of said wireless transceiver device as a function of time;

b) calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information;

c) calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; and

d) providing content based on said rate of travel and said direction of travel.

12. The computer system of claim 11 wherein said method comprises the steps of:

e) identifying a likely mode of transportation using said rate of travel; and

f) providing content based on said direction of travel and said mode of transportation.

13. The computer system of claim 11 wherein said computer system is a portable computer system coupled to said wireless transceiver device via said bus.

14. The computer system of claim 11 wherein said computer system is a server computer system.

15. The computer system of claim 11 wherein said method comprises the steps of:

correlating said rate of travel and said direction of travel to geographical information in a database; and

identifying a likely mode of travel using said geographical information.

16. The computer system of claim 11 wherein said method comprises the steps of:

calculating a plurality of rates of travel and a plurality of directions of travel using a plurality of positions and times;

maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and

providing content based on said historical record.

17. The computer system of claim 16 wherein said method comprises the step of:

sampling said plurality of positions and times at periodic intervals.

18. The computer system of claim 11 wherein said method comprises the steps of:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

providing content based on said prospective position.

19. The computer system of claim 11 wherein said step d) of said method comprises the steps of:

providing a targeted advertisement relevant to said rate of travel and said direction of travel.

20. The computer system of claim 11 wherein said method comprises the steps of:

reading user-specific information from a memory unit coupled to said wireless transceiver device; and

providing content based on said user-specific information, said rate of travel and said direction of travel.

21. A method of targeting services according to location-based information derived from a wireless transceiver device, said method comprising the steps of:

a) receiving rate-based information comprising a rate of travel of said wireless transceiver device;

b) receiving direction-based information comprising a direction of travel of said wireless transceiver device;

c) identifying a likely mode of transportation using said rate of travel; and

d) sending a message identifying a service appropriate to said direction of travel and said mode of transportation.

22. The method as recited in claim 21 comprising the steps of:

maintaining an historical record for said wireless transceiver device, said historical record comprising said rate-based information and said direction-based information received at different times; and

sending a message identifying a service appropriate to said historical record.

23. The method as recited in claim 21 comprising the steps of:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

sending a message identifying a service appropriate to said prospective position.

24. The method as recited in claim 23 wherein said message is a targeted advertisement.

25. The method as recited in claim 21 wherein said step c) comprises the step of:

using geographical information in a database to identify said likely mode of transportation.