ENHANCING VIRALLY-MARKETED FACILITIES
First Claim
1. An apparatus for website adjustment based on website performance determined using a rate of viral growth that is modeled by a virality function, the apparatus, comprising:
- a processor;
memory coupled to the processor;
a website management module coupled to the website, the website management module operable to collect data related to website management;
a variation generator coupled to the website management module, the variation generator being operable to determine the rate of the viral growth of the website using the data related to website management indicating website usage;
wherein, the variation generator is further operable to mine the data to determine usage of various portions of the website and to identify a plurality of options for website improvement; and
a variation tester module coupled to the variation generator, the variation tester module being operable to,concurrently test implementations of the plurality of options for website improvement;
generate results from the concurrent test;
use the results from the concurrent test to identify an option for website improvement for implementation.
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Accused Products
Abstract
A method and apparatus for enhancing a virally marketed facility is described and illustrated. In one embodiment, the invention is a method of operating a virally marketed facility. The method includes measuring virality of the facility based on a conversion rate and a propagation rate. The method also includes determining potential options for increasing virality. The method further includes executing potential options for increasing virality. In an alternate embodiment, the invention is a method of operating a virally marketed facility. The method includes measuring virality of the facility. Also, the method includes determining potential options for increasing virality. Further, the method includes concurrently executing potential options for increasing virality.
46 Citations
35 Claims
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1. An apparatus for website adjustment based on website performance determined using a rate of viral growth that is modeled by a virality function, the apparatus, comprising:
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a processor; memory coupled to the processor; a website management module coupled to the website, the website management module operable to collect data related to website management; a variation generator coupled to the website management module, the variation generator being operable to determine the rate of the viral growth of the website using the data related to website management indicating website usage; wherein, the variation generator is further operable to mine the data to determine usage of various portions of the website and to identify a plurality of options for website improvement; and a variation tester module coupled to the variation generator, the variation tester module being operable to, concurrently test implementations of the plurality of options for website improvement; generate results from the concurrent test; use the results from the concurrent test to identify an option for website improvement for implementation. - View Dependent Claims (2, 3, 4, 5)
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6. A memory having stored thereon a set of instructions which when executed causes a processor to perform a method for automatic website adjustment based on website performance determined by tracking at least one performance metric indicating a rate of viral growth that is modeled by a virality function, the method, comprising:
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collecting performance data related for determining performance of a current implementation of the website, the data comprising measurement of the at least one performance metric indicating the rate of viral growth which indicates website usage; identifying an option for improvement of the website using the performance data; analyzing the option for improvement by implementing the option as a test variation; adjusting the website based on the option for improvement. determining expected usage trajectory of the website by measuring the viral growth of the website. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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14. (canceled)
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32. A system to perform automatic website adjustment based on website performance determined by tracking a performance metric indicating a rate of viral growth that is modeled by a virality function, the system comprising:
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means for, collecting performance data for determining performance of a current implementation of the website, the data comprising measurement of the performance metric indicating the rate of viral growth, the rate of viral growth taking upon an exponential form; means for, identifying an option for improvement of the website using the performance data; means for, analyzing the option for improvement by implementing the option as a test variation; means for, adjusting the website based on the option for improvement. means for, determining expected usage trajectory of the website by measuring the viral growth of the website. - View Dependent Claims (33, 34, 35)
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Specification