LOCATION BASED CONSUMER INTERFACE FOR RETAIL ENVIRONMENT
First Claim
1. A method of validating a presentation of promotional content to a consumer, the method comprising:
- receiving a code at a server computing device from a mobile computing device, wherein receipt of the code indicates that promotional content has been presented to the consumer, the code including at least a validation code;
requesting payment from a third party to compensate for presentation of the promotional content to the user; and
providing the validation code as evidence that the promotional content has been presented.
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Accused Products
Abstract
A location based consumer interface for retail environments includes a plurality of data packet generators distributed around a retail store. The data packet generators include a wireless communication device and are configured to wirelessly transmit codes to mobile computing devices in the retail store. The codes are received by the mobile computing devices, and can be used to present promotional or other content to the consumer, such as content related to the consumer'"'"'s current location within the store. The codes can also be used for other purposes, such as for use as part of a store rewards program. In some embodiments a vendor is charged a fee for presentation of the content to the consumer.
92 Citations
20 Claims
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1. A method of validating a presentation of promotional content to a consumer, the method comprising:
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receiving a code at a server computing device from a mobile computing device, wherein receipt of the code indicates that promotional content has been presented to the consumer, the code including at least a validation code; requesting payment from a third party to compensate for presentation of the promotional content to the user; and providing the validation code as evidence that the promotional content has been presented. - View Dependent Claims (2, 3, 4, 5, 6, 7, 17, 19)
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8. A method of releasing content on a mobile computing device upon the occurrence of an event, the method comprising:
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transferring content to a mobile computing device; transferring a first code to a mobile computing device, the first code being associated with the content; wirelessly receiving a second code with the mobile computing device; comparing at least part of the first code with at least part of the second code, and presenting the content on the mobile computing device after comparing. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method of managing a consumer loyalty rewards program, the method comprising:
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enrolling a consumer into a loyalty rewards program for at least one store; receiving data at a server computing device from the consumer'"'"'s mobile computing device, the data related to movement of the consumer within at least one of the stores; and awarding points in the loyalty rewards program based at least in part upon the data. - View Dependent Claims (18, 20)
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Specification