Actionable Digital Cards, Related Content and Social Marketing

• US 20110184790A1
• Filed: 10/05/2009
• Published: 07/28/2011
• Est. Priority Date: 08/18/2008
• Status: Abandoned Application

• Current Assignee: Kamaljit Deol Brar, Shu Da
• Original Assignee: Kamaljit Deol Brar, Shu Da
• Inventors: Da, Shu, Deol Brar, Kamaljit
• Application Number:
  US12/573,153
• Publication Number:
  US 20110184790A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

The invention is a system and method for creating, managing and delivering actionable digital cards and related content to mobile devices. The system measures penetration of cards and provides measurable marketing, such as which consumer viewed which content. It allows an owner of a mobile device to acquire, manage, and act on actionable digital cards giving them the benefit of being able to acquire a large number of cards, their associated loyalty points, rewards, and any savings associated with related content. Further, it supports social marketing allow cards and related content to be recommended from person to person; benefiting all parties, whereby, individuals are made aware of cards and related content in a non-disruptive manner and enterprises are able to market their products and services through social marketing or “word-of-mouth” type advertising.

Claims

1. A computer system for storing, creating, managing, delivering, presenting, information in the form of digital cards and related content;

enabling both digital cards and related content to be actionable;

supporting social and measurable marketing; and

communicating such information between parties in a non-disruptive manner;

comprising;

a storage device having an optional client software application in communication with a communication network;

wherein said client software application is in communication with a central software application hosted on a computing server through the internet;

wherein said central software application is in communication with a database and 3^rd party software applications through the internet

2. The computer system of claim 1, wherein the storage device is a mobile device or any storage device which at a minimum can store alpha-numeric values and picture images.

3. The computer system of claim 1, wherein the client software application has algorithms for, but is not limited to, receive, synchronize, store, manage storage of, present digital content;

execute actions on digital content presented;

store, manage and present authentication information of a user, functionality to recommend cards to one or more users of the system;

measure digital content stored, viewed and acted on;

the client software application can either reside on the storage device or can be a web based and rendered within a Web browser.

4. The computer system of claim 3, wherein the digital content is comprised of at a minimum of digital cards and related content;

wherein, digital cards and related content is comprised of one or more or any combination of;

text, textual data, image, web links, telephone numbers, email addresses, bar codes, numeric and alpha-numeric information.

5. The computer system of claim 1, wherein the communication network between the client storage application and central software application can be comprised of a combination of cellular network, interne, wireless, and synchronization software.

6. The computer system of claim 1, wherein the central software application has algorithms for, but not limited to:

define, create, manage, update, remove, store, and filter digital content;

manage associations and state of associations between digital content and users;

supporting the concept of social marketing;

manage associations of digital content recommended between users;

deliver content to the client software application as requested;

enumerate and aggregate information collected by client software application;

exchange information between 3^rd party software applications

7. A method for storing, creating, managing, delivering, presenting, information in the form of digital cards and related content;

enabling both digital cards and related content to be actionable;

supporting social and measurable marketing; and

communicating such information between parties in a non-disruptive manner;

8. The method of claim 7, further comprising of a client software application storing the user'"'"'s identification information or a web base client software application being available on a storage device.

9. The method of claim 8, further comprising the step client software application authenticates the user with the central software application using the user'"'"'s identification over a network communication and receiving all subscribed to and applicable digital cards and related content and presenting a list of said digital cards and related content to a user.

10. The method of claim 9, of user selecting, viewing and presenting a digital card or related content details or executing any action available on the digital card or related content.

11. The method of claim 9 wherein the digital card and related content is a single or optionally includes a combination of text, one or more web links, one or more telephone numbers, one or more email addresses, one or more images, optional bar codes and value of bar code represented in readable form, such as numeric or alpha-numeric.

12. The method of claim 9 wherein the action available can include, but is not limited to, being able to recommend said digital card to another user, being able to call a number, browse a web link, send email, SMS, display content, maps.

13. The method of claim 8, further comprising of the step a user selecting to view a listing of unsubscribed cards, recommended cards, and recommended related content.

14. The method of claim 13, further comprising of the step of client software application receiving all applicable digital cards and related content and presenting a list of said digital cards and related content to user;

user selecting and apply for said digital card or related content;

15. The method of claim 14, further comprising of the step of central software application approving the request from user;

generating a unique digital card for user including unique number and digital content; and

storing said digital content

16. The method of claim 15, further comprising of the step of client software application receiving a digital cards having a unique number and it'"'"'s related content upon a successful application response;

and optionally storing said digital cards and related content on storage device

17. The method of claim 10 further comprising the step of a user presenting a digital card or related content at a point of sale wherein the bar code or presented number is scanned in.

18. A method of claim 10 further comprising of the step of associating which and the number of times a digital card and related content have been viewed or acted upon by a user;

storing this information in the client software application and communicating it to the central software application.

19. The method of claim 15 further comprising of the step of the central software application keeping association between user and digital card and related content and aggregating such associations across all users

20. The method of claim 10 wherein the presented bar code or digital content is scanned in using a digital scanner or transcribed manually or transferred from storage device to receiving terminal over a communication network comprising of a wireless network, Bluetooth, infrared, or other wireless transports.

22. A method of claim 20 wherein the digital content is digital cards and content related to digital cards

23. A method of claim 9 wherein the communication is one or combination of cellular network, interne, wireless, synchronization software.

24. A method of claim 15 wherein the central software application is web based and communication network to access it is the Internet.

21. A method for a user or 3^rd party system to create, manage, update, store, remove, and filter digital content that users of client software application can subscribe to comprising of a central software application.