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DELIVERY FORECAST COMPUTING APPARATUS FOR DISPLAY AND STREAMING VIDEO ADVERTISING

  • US 20110191190A1
  • Filed: 09/16/2009
  • Published: 08/04/2011
  • Est. Priority Date: 09/16/2008
  • Status: Abandoned Application
First Claim
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1. A computer-driven apparatus, comprising:

  • a local database storing digital data;

    an input/output to conduct communication via a network with units including (1) multiple remote metadata sources and (2) multiple consumer-operated website display devices; and

    a processor coupled to the database and the input/output, the processor programmed to perform operations to receive various metadata concerning a given item of streaming host video content and a proposed class of advertisements for web delivery proximate or embedded in the given item, and to transform the received metadata into a delivery forecast for the proposed class of advertisements, said operations comprising;

    from the remote metadata sources, receiving machine-readable metadata comprising supply metadata concerning the given item and demand metadata concerning the proposed class of advertisements;

    storing the metadata in the local database;

    continually monitoring actual delivery activity of the given item and all advertisements proximate or embedded in the given item, said monitoring comprising receiving machine-readable messages transmitted by the display devices, said receiving occurring directly from the display devices or indirectly via an aggregating agent;

    developing predetermined forecasting inputs comprising;

    a first input comprising a prediction as to number of views of the given item by display devices during said time window;

    a second input comprising a prediction as to number of advertising opportunities requested by display devices arising from commencement of viewing of the given item;

    a third input comprising a prediction as to how many advertising opportunities associated with the given item will be viewed by the display devices;

    if a history of advertising delivery is available for the given item by way of receiving messages transmitted by the display devices, conditioning each of said forecasting inputs according to said history;

    computing a supply forecast comprising a multiplicative product of the first and second inputs, reduced by the third input;

    computing an interim supply forecast by reducing the supply forecast to eliminate advertising opportunities of insufficient duration to accommodate a duration of advertisements of the proposed class as stated in the metadata;

    computing a net available supply forecast by reducing the interim supply forecast to account for advertising opportunities already committed to other advertisements as stated in the metadata; and

    providing a human-readable display of the net available supply forecast, said display occurring at any of;

    locally at the apparatus, or remotely at another computer.

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