Methods and Apparatus For Presenting Supplemental Content In Association With Recorded Content

• US 20110194838A1
• Filed: 02/09/2010
• Published: 08/11/2011
• Est. Priority Date: 02/09/2010
• Status: Active Grant

• Current Assignee: Dish Technologies LLC (Dish Network Corporation)
• Original Assignee: EchoStar Global B.V. (Echostar Corporation)
• Inventors: Meijer, Johannes
• Granted Patent: US 8,934,758 B2
• Time in Patent Office: Days
• US Class Current: 386/249
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus

Abstract

A digital video recorder is operable to receive and record an audio/video stream including a segment of a program and at least one first advertisement. The digital video recorder is then operable to identify a temporal location within the segment of the program for insertion of a second advertisement during playback of the recorded audio/video stream. The second advertisement is then inserted within the segment of the program during playback.

Claims

1. A method of presenting recorded content, the method comprising:

receiving an audio/video stream using a communication interface of a digital video recorder, the audio/video stream including at least one segment of a program, having a beginning temporal location and an ending temporal location and at least one first advertisement temporally adjacent to the beginning temporal location or the ending temporal location of the segment;

recording the audio/video stream onto a storage medium associated with the digital video recorder;

receiving a request to playback the audio/video stream;

identifying an intermediate temporal location in the audio/video stream, associated with the segment of the program, for insertion of a second advertisement, the intermediate temporal location positioned in the audio/video stream between the beginning temporal location and the ending temporal location;

receiving the second advertisement;

outputting the segment of the program, between the beginning temporal location and the intermediate temporal location, for presentation by a presentation device, responsive to the request;

outputting the second advertisement, following the intermediate temporal location, for presentation by the presentation device; and

outputting the segment of the program, between the intermediate temporal location and the ending temporal location, for presentation by the presentation device.

2. The method of claim 1, wherein outputting the second advertisement further comprises:

disabling a trick play mode function of the digital video recorder during output of the second advertisement.

3. The method of claim 1, wherein receiving the second advertisement further comprises:

receiving the second advertisement, prior to reception of the request to playback the audio/video stream; and

storing the second advertisement on the storage medium for subsequent output.

4. The method of claim 1, wherein receiving the second advertisement further comprises:

transmitting a request to a server, for the second advertisement; and

receiving the second advertisement in a streaming transmission, from the server.

5. The method of claim 1, wherein identifying the intermediate temporal location in the audio/video stream further comprises:

receiving metadata, associated with the audio/video stream, specifying the intermediate temporal location.

6. The method of claim 5, further comprising:

selecting the second advertisement, from a plurality of advertisements, for presentation at the intermediate temporal location.

7. The method of claim 6, further comprising:

receiving the plurality of advertisements, prior to reception of the request to playback the audio/video stream; and

storing the plurality of advertisements on the storage medium for subsequent output.

8. The method of claim 6, wherein selecting the second advertisement further comprises:

selecting the advertisement, based on a time of day.

9. A digital video recorder comprising:

a communication interface that receives an audio/video stream, the audio/video stream including at least one segment of a program, having a beginning temporal location and an ending temporal location and at least one first advertisement temporally adjacent to the beginning temporal location or the ending temporal location of the segment;

a storage medium; and

control logic operable to;

coordinate storage of the audio/video stream onto the storage medium;

receive a request to playback the audio/video stream;

identify an intermediate temporal location in the audio/video stream, associated with the segment of the program, for insertion of a second advertisement, the intermediate temporal location positioned in the audio/video stream between the beginning temporal location and the ending temporal location;

output the segment of the program, between the beginning temporal location and the intermediate temporal location, for presentation by a presentation device, responsive to the request;

output the second advertisement, following the intermediate temporal location, for presentation by the presentation device; and

output the segment of the program, between the intermediate temporal location and the ending temporal location, for presentation by the presentation device.

10. The digital video recorder of claim 9, wherein the control logic is operable to disable a trick play mode function of the digital video recorder during output of the second advertisement.

11. The digital video recorder of claim 9, wherein the control logic is operable to receive the second advertisement, prior to reception of the request to playback the audio/video stream and coordinate storage of the second advertisement on the storage medium for subsequent output.

12. The digital video recorder of claim 9, wherein the control logic is operable to transmit a request to a server, for the second advertisement and receive the second advertisement in a streaming transmission, from the server.

13. The digital video recorder of claim 9, wherein the control logic is operable to receive metadata, associated with the audio/video stream, specifying the intermediate temporal location.

14. The digital video recorder of claim 13, wherein the control logic is operable to select the second advertisement, from a plurality of advertisements, for presentation at the intermediate temporal location.

15. The digital video recorder of claim 14, wherein the control logic is operable to receive the plurality of advertisements, prior to reception of the request to playback the audio/video stream and coordinate storage of the plurality of advertisements on the storage medium for subsequent output.

16. The digital video recorder of claim 14, wherein the control logic is operable to select the advertisement, based on a time of day.

17. An apparatus comprising:

a communication interface that receives non-television electronic communications, associated with a user, from at least one external device;

a storage medium that stores metadata regarding a plurality of television advertisements; and

control logic operable to;

process the non-television electronic communications and the metadata to select at least one of the plurality of television advertisements for presentation in association an audio/video stream on a digital video recorder;

generate a message, instructing the digital video recorder to present the selected advertisement in association with the audio/video stream; and

initiate transmission of the message, via the communication interface, to the digital video recorder.

18. The apparatus of claim 17, wherein the non-television electronic communications comprise e-mails.

19. The apparatus of claim 17, wherein the non-television electronic communications comprise electronic invoices.

20. The apparatus of claim 19, wherein the control logic is operable to select the advertisement, related to a competitor of a sender of at least one of the electronic invoices.