ESTABLISHING A MULTIMODAL ADVERTISING PERSONALITY FOR A SPONSOR OF A MULTIMODAL APPLICATION

• US 20110202349A1
• Filed: 04/27/2011
• Published: 08/18/2011
• Est. Priority Date: 09/12/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Pike, Hilary A., Cross, Charles W. JR.
• Granted Patent: US 8,239,205 B2
• Time in Patent Office: Days
• US Class Current: 704/270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 21/00 Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility G10L19/00 takes precedence

Abstract

Establishing a multimodal advertising personality for a sponsor of a multimodal application, including associating one or more vocal demeanors with a sponsor of a multimodal application and presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

Claims

1. A method of establishing a multimodal advertising personality for a sponsor of a multimodal application, the method comprising:

associating one or more vocal demeanors with a sponsor of a multimodal application; and

presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.