SYSTEM AND METHOD FOR DATA MINING WITHIN INTERACTIVE MULTIMEDIA

• US 20110202562A1
• Filed: 02/24/2011
• Published: 08/18/2011
• Est. Priority Date: 02/17/2010
• Status: Active Grant

• Current Assignee: JBF Interlude 2009 Ltd.
• Original Assignee: JBF Interlude 2009 Ltd.
• Inventors: Bloch, Jonothan, Zubalsky, Tal, Feldman, Barak, Rotbard, Kfir Y.
• Granted Patent: US 11,232,458 B2
• Time in Patent Office: Days
• US Class Current: 707/776
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/745 the internal structure of a single video sequence
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: G11B 27/36 Monitoring, i.e. supervising the progress of recording or reproducing for digital recording G11B20/00 and s.gr.; for monitoring, testing or measuring of TV recorders of the type covered by H04N5/76 and subgroups, see H04N17/06
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/8541 involving branching, e.g. to different story endings

Abstract

Systems and methods are provided for data mining in the context of an interactive video. During the presentation of an interactive video, a user may interact with the interactive video by, e.g., making selections, choosing options, etc. related to one or more aspects of the interactive video. Such events and details regarding the events may be recorded, stored, and analyzed in the context of one or more campaigns associated with the interactive video, such as marketing campaigns, advertising campaigns, interactive examinations, etc. Once the details regarding the events have been stored, reports may be extracted based upon the details detailing any desired information relevant to the one or more campaigns.

Claims

1. A method, comprising:

recording, via a statistics engine, at least one event based upon interaction with the interactive video presented on a computing device;

transmitting a request from the statistics engine containing data concerning the recorded event;

storing the data in a database; and

extracting a report generated based upon the stored data.

2. The method of claim 1, wherein the interaction with the interactive video comprises an active interaction indicative of a user-initiated selection.

3. The method of claim 1, wherein the interaction with the interactive video comprises an active interaction indicative of a one of a random or default selection.

4. The method of claim 1, wherein the interaction with the interactive video comprises a passive interaction indicative of a non-user initiated selection associated with a user.

5. The method of claim 1, wherein the interaction with the interactive video comprises a passive interaction indicative of a non-user initiated selection associated with another user.

6. The method of claim 1, wherein the interaction with the interactive video comprises a passive interaction, and wherein the at least one event is not visible to a user.

7. The method of claim 1 further comprising, receiving a customer request for the report prior to the extracting of the report.

8. The method of claim 1, wherein the extraction of the report occurs in real-time relative to the receipt of the customer request.

9. The method of claim 1, wherein the request transmitted from the statistics engine comprises a hypertext transfer protocol request.

10. The method of claim 1, wherein the storing of the data in the database comprises storing a first plurality of interactions associated with a first user in conjunction with a second plurality of interactions associated with a second user.

11. The method of claim 1, wherein the report is indicative of the stored data corresponding to at least a single user and a single campaign.

12. The method of claim 1, wherein the report is indicative of the stored data corresponding to at least a single user across a plurality of campaigns.

13. The method of claim 1 further comprising, analyzing the data according to at least a predefined configuration associated with at least one campaign prior to the storing of the data.

14. The method of claim 1, wherein the data concerning the recorded event comprises at least one of details associated with a user interacting with the interactive video, details associated with the event, and an identification of a campaign associated with the interactive video.

15. The method of claim 1 further comprising, presenting the report to a requesting customer subsequent to extracting the report.

16. A system, comprising:

a player application implemented on a computing device, configured to present an interactive video;

a statistics engine, implemented within the player application, configured to record at least one event based upon interaction with the interactive video, and subsequently transmit a request containing data concerning the recorded event;

a server-hosted data manager configured to store the data in a database upon receipt of the request; and

a report extractor configured to extract a report generated based upon the stored data.

17. The system of claim 16, wherein the request transmitted from the statistics engine comprises a hypertext transfer protocol request.

18. The system of claim 16, wherein the report is indicative of the stored data corresponding to at least a single user and a single campaign.

19. The system of claim 16, wherein the report is indicative of the stored data corresponding to at least a single user across a plurality of campaigns.

20. The system of claim 16, wherein the server-hosted data manager is further configured to analyze the data according to at least a predefined configuration associated with at least one campaign prior to the storing of the data.