Content Rights Management

• US 20110213720A1
• Filed: 08/09/2010
• Published: 09/01/2011
• Est. Priority Date: 08/13/2009
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Su, Yi-Ling, Waid, Frey, Snowberger, Philip, Bishop, Shuehan
• Application Number:
  US12/853,189
• Publication Number:
  US 20110213720A1
• Time in Patent Office: Days
• US Class Current: 705/310
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 50/184 Intellectual property management
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management data processing systems or methods, specially adapted for commerce, e.g. marketing, shopping, billing, auctions or e-commerce G06Q30/00
• CPC Class Codes: H04L 2463/103 applying security measure for protecting copy right protecting software against unauthorised usage in a vending or licensing environment, e.g. protection the software providers copyright G06F21/10; data processing systems or methods, specially adapted for payment schemes, architectures or protocols G06Q20/00; secrecy systems or subscription systems H04N7/16
• CPC Class Codes: H04L 63/102 Entity profiles

Abstract

Rights are managed for content at a content server. The content server receives an asset representing intellectual property (IP) and a rights designation for the asset. The rights designation defines rules for usage of the IP represented by the asset. The asset and rights designation are received from an administrator of the asset. The content server receives content from content providers. The content includes one or more pieces of IP. The content server uses the asset to determine whether the received content is claimed by the administrator. If the content is claimed, rules in the rights designation for the asset are applied to the content.

Claims

1. A method of managing rights for content provided to a content server, comprising:

receiving an asset representing intellectual property (IP);

receiving a plurality of rights designations from a plurality of administrators of the asset, each rights designation defining rules for usage of the IP represented by the asset;

merging the plurality of rights designations to form a composite rights designation for the asset, the composite rights designation including a policy specifying actions to perform on content including the IP represented by the asset and rules describing whether to perform the actions;

receiving content, the content including one or more pieces of IP;

claiming the content responsive to a determination that the content includes the IP represented by the asset; and

responsive to claiming the content, applying the composite rights designation for the asset to the claimed content.

2. The method of claim 1, wherein the asset has associated metadata describing a type of IP represented by the asset and the asset type comprises an asset type from the set consisting of:

music video, sound recording, composition, movie, television program, and web video.

3. The method of claim 1, wherein the asset has associated ownership information identifying an owner of the asset.

4. The method of claim 3, wherein the ownership information identifies one or more of:

a percentage of the asset owned by the owner and a territory in which the owner claims ownership of the asset.

5. The method of claim 1, wherein the asset is associated with multiple versions of metadata describing the asset and further comprising:

scoring the multiple versions of the metadata to identify a version of the metadata having a highest score; and

establishing the version of the metadata having the highest score as active metadata for the asset.

6. The method of claim 5, wherein the metadata are scored using one or more factors from a set of factors consisting of:

whether the metadata are manually-edited; and

whether the metadata contain primary indexed fields which uniquely identify the IP represented by the asset.

7. The method of claim 1, wherein merging the plurality of rights designations to form a composite rights designation for the asset comprises:

reconciling conflicts among the plurality of rights designations received from the plurality of administrators of the asset.

8. The method of claim 1, wherein the actions to perform on content including the IP represented by the asset comprise one or more actions from the set consisting of:

taking down the content by sending a copyright takedown notice to a provider of the content;

blocking the content by preventing the content from appearing on a content server; and

monetizing the content.

9. The method of claim 1, wherein the rules describing whether to perform the actions comprise one or more conditions from a set of conditions consisting of:

claim conditions specifying handling of the content based on an origin of the content and/or how the content was claimed;

match conditions specifying handling of the content based on how the content matches the IP represented by the asset; and

watch conditions specifying handling of the content based on characteristics of a viewer requesting access to the content.

10. The method of claim 1, wherein applying the composite rights designation for the asset to the claimed content comprises:

applying a most conservative action specified by the plurality of rights designations received from the plurality of administrators.

11. The method of claim 1, wherein receiving content comprises:

receiving content uploaded to a content server by a content provider.

12. The method of claim 11, wherein the asset representing the IP is received from a same content provider from which the content is received, and wherein claiming the content comprises:

receiving, from the content provider, an indication that the content includes the IP represented by the asset.

13. The method of claim 1, wherein applying the composite rights designation for the asset to the claimed content comprises:

evaluating the rules specified by the policy to identify one or more actions to perform on the claimed content.

14. The method of claim 1, further comprising:

providing the content to a content viewer responsive to the applied composite rights designation for the claimed content.

15. The method of claim 1, wherein the asset has associated reference material describing the IP represented by the asset, and wherein claiming the content comprises:

determining that the content matches the reference material.

16. The method of claim 15, wherein the reference material comprises one or more of:

a digital copy of the IP represented by the asset, a digital fingerprint of the IP represented by the asset, and information describing a subset of the IP represented by the asset.

17. The method of claim 15, wherein determining that the content matches the reference material comprises:

automatically detecting that the received content matches the reference material.

18. The method of claim 15, wherein determining that the content matches the reference material comprises:

receiving an indication from an administrator of the asset that the received content matches the reference material.

19. A non-transitory computer-readable storage medium storing executable computer program instructions for managing rights for content provided to a content server, the computer program instructions comprising instructions for:

receiving an asset representing intellectual property (IP);

receiving a plurality of rights designations from a plurality of administrators of the asset, each rights designation defining rules for usage of the IP represented by the asset;

merging the plurality of rights designations to form a composite rights designation for the asset, the composite rights designation including a policy specifying actions to perform on content including the IP represented by the asset and rules describing whether to perform the actions;

receiving content, the content including one or more pieces of IP;

claiming the content responsive to a determination that the content includes the IP represented by the asset; and

responsive to claiming the content, applying the composite rights designation for the asset to the claimed content.

20. The computer-readable storage medium of claim 19, wherein the asset has associated metadata describing a type of IP represented by the asset and the asset type comprises an asset type from the set consisting of:

music video, sound recording, composition, movie, television program, and web video.

21. The computer-readable storage medium of claim 19, wherein merging the plurality of rights designations to form a composite rights designation for the asset comprises:

reconciling conflicts among the plurality of rights designations received from the plurality of administrators of the asset.

22. The computer-readable storage medium of claim 19, wherein the actions to perform on content including the IP represented by the asset comprise one or more actions from the set consisting of:

taking down the content by sending a copyright takedown notice to a provider of the content;

blocking the content by preventing the content from appearing on a content server; and

monetizing the content.

23. The computer-readable storage medium of claim 19, wherein the rules describing whether to perform the actions comprise one or more conditions from a set of conditions consisting of:

claim conditions specifying handling of the content based on an origin of the content and/or how the content was claimed;

match conditions specifying handling of the content based on how the content matches the IP represented by the asset; and

watch conditions specifying handling of the content based on characteristics of a viewer requesting access to the content.

24. The computer-readable storage medium of claim 19, wherein applying the composite rights designation for the asset to the claimed content comprises:

applying a most conservative action specified by the plurality of rights designations received from the plurality of administrators.

25. The computer-readable storage medium of claim 19, wherein applying the composite rights designation for the asset to the claimed content comprises:

evaluating the rules specified by the policy to identify one or more actions to perform on the claimed content.

26. The computer-readable storage medium of claim 19, wherein the asset has associated reference material describing the IP represented by the asset, and wherein claiming the content comprises:

determining that the content matches the reference material.

27. The computer-readable storage medium of claim 26, wherein the reference material comprises one or more of:

a digital copy of the IP represented by the asset, a digital fingerprint of the IP represented by the asset, and information describing a subset of the IP represented by the asset.

28. The computer-readable storage medium of claim 26, wherein determining that the content matches the reference material comprises:

automatically detecting that the received content matches the reference material.

29. The computer-readable storage medium of claim 26, wherein determining that the content matches the reference material comprises:

receiving an indication from an administrator of the asset that the received content matches the reference material.

30. A content server for managing rights for content provided to the content server, comprising:

a non-transitory computer-readable storage medium storing executable computer program instructions comprising instructions for;

receiving an asset representing intellectual property (IP);

receiving a plurality of rights designations from a plurality of administrators of the asset, each rights designation defining rules for usage of the IP represented by the asset;

merging the plurality of rights designations to form a composite rights designation for the asset, the composite rights designation including a policy specifying actions to perform on content including the IP represented by the asset and rules describing whether to perform the actions;

receiving content, the content including one or more pieces of IP;

claiming the content responsive to a determination that the content includes the IP represented by the asset; and

responsive to claiming the content, applying the composite rights designation for the asset to the claimed content; and

a processor for executing the computer program instructions.

31. The content server of claim 30, wherein the asset has associated metadata describing a type of IP represented by the asset and the asset type comprises an asset type from the set consisting of:

music video, sound recording, composition, movie, television program, and web video.

32. The content server of claim 30, wherein merging the plurality of rights designations to form a composite rights designation for the asset comprises:

reconciling conflicts among the plurality of rights designations received from the plurality of administrators of the asset.

33. The content server of claim 32, wherein the actions to perform on content including the IP are represented by the asset comprise one or more actions from the set consisting of:

taking down the content by sending a copyright takedown notice to a provider of the content;

blocking the content by preventing the content from appearing on a content server; and

monetizing the content.

34. The content server of claim 32, wherein the rules describing whether to perform the actions comprise one or more conditions from a set of conditions consisting of:

claim conditions specifying handling of the content based on an origin of the content and/or how the content was claimed;

match conditions specifying handling of the content based on how the content matches the IP represented by the asset; and

watch conditions specifying handling of the content based on characteristics of a viewer requesting access to the content.

35. The content server of claim 30, wherein applying the composite rights designation for the asset to the claimed content comprises:

applying a most conservative action specified by the plurality of rights designations received from the plurality of administrators.

36. The content server of claim 30, wherein applying the composite rights designation for the asset to the claimed content comprises:

evaluating the rules specified by the policy to identify one or more actions to perform on the claimed content.

37. The content server of claim 30, wherein the asset has associated reference material describing the IP represented by the asset, and wherein claiming the content comprises:

determining that the content matches the reference material.

38. The content server of claim 37, wherein the reference material comprises one or more of:

a digital copy of the IP represented by the asset, a digital fingerprint of the IP represented by the asset, and information describing a subset of the IP represented by the asset.

39. The content server of claim 37, wherein determining that the content matches the reference material comprises:

automatically detecting that the received content matches the reference material.

40. The content server of claim 37, wherein determining that the content matches the reference material comprises:

receiving an indication from an administrator of the asset that the received content matches the reference material.