Offering Promotions Based on Query Analysis

  • US 20110218855A1
  • Filed: 03/01/2011
  • Published: 09/08/2011
  • Est. Priority Date: 03/03/2010
  • Status: Abandoned Application
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First Claim
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1. A method of providing an advertising platform, the method comprisingproviding a concept engine configured to store a plurality of concept maps;

  • allowing an advertiser to select, via an advertiser interface, a first concept map from among the plurality of concept maps;

    receiving a fee from the advertiser in exchange for placing a promotion associated with the first concept map;

    accepting, by the concept engine, a query from an individual;

    mapping, by the concept engine, the query to a set of concept maps from the plurality of concept maps; and

    presenting, by the concept engine, the promotion to the individual if the first concept map falls within the set of concept maps.

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