DOCUMENT PROCESSING USING RETRIEVAL PATH DATA

• US 20110218883A1
• Filed: 03/03/2010
• Published: 09/08/2011
• Est. Priority Date: 03/03/2010
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Hamilton, Sam P., Billsus, Daniel-Alexander, Handler, Jonathan Blake, Yeffet, Nir, Chai, Wei
• Application Number:
  US12/717,088
• Publication Number:
  US 20110218883A1
• Time in Patent Office: Days
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/0607 Regulated
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

The browsing activity of a first user is motivated by some intent. The first user requests retrieval of a particular document while browsing. A document processing and presentation machine associates the document with a retrieval path taken by the first user. By using the retrieval path data of the document, the document processing and presentation machine infers an intent that likely motivated the first user. When a second user makes a request similar to a request within the retrieval path, the machine presents the second user with the document and some of the retrieval path data, thus providing the second user with a shortcut that leads the second user directly to the document. Thus, the second user may be able to satisfy his intent with significantly less browsing activity compared to the first user.

Claims

1. A computer-implemented method comprising:

accessing event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

determining a portion of the event data, the portion being representative of a subset of the plurality of requests, the subset including the request to retrieve the document;

determining intent data based on the portion of the event data, the intent data being representative of an intent ascribable to the user, the determining of the intent data being performed by a module implemented using a processor of a machine;

determining that the subset corresponds to the intent data and that a remainder of the plurality of requests does not correspond to the intent data; and

storing the intent data in a database as intent metadata of the document.

2. The computer-implemented method of claim 1, wherein:

the determining of the portion of the event data includes performing a semantic analysis of the event data; and

the semantic analysis includes a comparison of first and second text data included in the event data.

3. The computer-implemented method of claim 2, wherein:

the performing of the semantic analysis includes processing an aggregate of event data, the aggregate being stored as event metadata of multiple documents requested by multiple users;

the aggregate includes the event data; and

the multiple documents include the document.

4. The computer-implemented method of claim 1, further comprising

storing the portion of the event data in the database as event metadata of the document, and wherein:

a remainder of the event data is absent from the event metadata; and

the remainder of the event data is representative of the remainder of the plurality of requests determined to not correspond to the intent data.

5. The computer-implemented method of claim 1, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event data includes a plurality of timestamps; and

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests.

6. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to execute a query generated by the user.

7. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to view a search result provided to the client device by the network-based publication system in response to a query generated by the user.

8. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to view a page devoid of references to the item.

9. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to initiate a purchase of the item.

10. The computer-implemented method of claim 9, wherein:

the plurality of requests is a sequence of requests ordered in time; and

the request to initiate the purchase of the item is a final request within the plurality of requests.

11. The computer-implemented method of claim 1, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

12. The computer-implemented method of claim 1, further comprising indexing the intent data stored in the database.

13. The computer-implemented method of claim 1, further comprising receiving at least some of the event data from the client device.

14. A system comprising:

an access module to access event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

a hardware-implemented determination module to;

determine a portion of the event data, the portion being representative of a subset of the plurality of requests, the subset including the request to retrieve the document;

determine intent data based on a portion of the event data, the intent data being representative of an intent ascribable to the user, and

determine that the subset corresponds to the intent data and that a remainder of the plurality of requests does not correspond to the intent data; and

a storage module to store the intent data in a database as intent metadata of the document.

15. The system of claim 14, wherein:

the hardware-implemented determination module is to perform a semantic analysis of the event data; and

the semantic analysis includes a comparison of first and second text data included in the event data.

16. The system of claim 15, wherein:

the hardware-implemented determination module is to process an aggregate of event data, the aggregate being stored as event metadata of multiple documents requested by multiple users;

the aggregate includes the event data; and

the multiple documents include the document.

17. The system of claim 14, wherein:

the storage module is to store the portion of the event data in the database as event metadata of the document,

a remainder of the event data is absent from the event metadata; and

the remainder of the event data is representative of the remainder of the plurality of requests determined to not correspond to the intent data.

18. The system of claim 14, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

19. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform a method comprising:

accessing event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

determining a portion of the event data, the portion being representative of a subset of the plurality of requests, the subset including the request to retrieve the document;

determining intent data based on the portion of the event data, the intent data being representative of an intent ascribable to the user;

determining that the subset corresponds to the intent data and that a remainder of the plurality of requests does not correspond to the intent data; and

storing the intent data in a database as intent metadata of the document.

20. The machine-readable storage medium of claim 19, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event data includes a plurality of timestamps;

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests;

the document includes a reference to an item available for sale; and

the plurality of requests includes at least one of;

a request to execute a query generated by the user;

a request to view a search result provided to the client device by the network-based publication system in response to the query generated by the user;

a request to initiate a purchase of the item available for sale.