DOCUMENT PROCESSING USING RETRIEVAL PATH DATA

• US 20110219029A1
• Filed: 03/03/2010
• Published: 09/08/2011
• Est. Priority Date: 03/03/2010
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Hamilton, Sam P., Billsus, Daniel-Alexander, Handler, Jonathan Blake, Yeffet, Nir, Chai, Wei
• Application Number:
  US12/717,082
• Publication Number:
  US 20110219029A1
• Time in Patent Office: Days
• US Class Current: 707/770
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

The browsing activity of a first user is motivated by some intent. The first user requests retrieval of a particular document while browsing. A document processing and presentation machine associates the document with a retrieval path taken by the first user. By using the retrieval path data of the document, the document processing and presentation machine infers an intent that likely motivated the first user. When a second user makes a request similar to a request within the retrieval path, the machine presents the second user with the document and some of the retrieval path data, thus providing the second user with a shortcut that leads the second user directly to the document. Thus, the second user may be able to satisfy his intent with significantly less browsing activity compared to the first user.

Claims

1. A computer-implemented method comprising:

accessing event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

storing the event data in a database as event metadata of the document, the storing of the event data being performed by a module implemented using a processor of a machine; and

providing the document to the client device in response to the request to retrieve the document.

2. The computer-implemented method of claim 1 further comprising

determining the plurality of requests based on information received from the client device.

3. The computer-implemented method of claim 2, wherein

the determining of the plurality of requests is based on a period of time, wherein each request of the plurality of requests is made by the user during the period of time.

4. The computer-implemented method of claim 2, wherein

the determining of the plurality of requests is based on a number of requests to be included in the plurality.

5. The computer-implemented method of claim 1, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event data includes a plurality of timestamps; and

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests.

6. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to execute a query generated by the user.

7. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to view a search result provided to the client device by the network-based publication system in response to a query generated by the user.

8. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to view a page devoid of references to the item.

9. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to initiate a purchase of the item.

10. The computer-implemented method of claim 9, wherein:

the plurality of requests is a sequence of requests ordered in time; and

the request to initiate the purchase of the item is a final request within the plurality of requests.

11. The computer-implemented method of claim 1, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

12. The computer-implemented method of claim 1 further comprising

indexing the event data stored in the database.

13. The computer-implemented method of claim 1 further comprising

receiving at least some of the event data from the client device.

14. A system comprising:

an access module to access event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

a hardware-implemented storage module to store the event data in a database as event metadata of the document; and

a server module to provide the document to the client device in response to the request to retrieve the document.

15. The system of claim 14, further comprising

a determination module to determine the plurality of requests based on information received from the client device;

and wherein

the hardware-implemented storage module is to determine the plurality of requests based on a period of time and on a number of requests to be included in the plurality.

16. The system of claim 14, further comprising

an index module to index the event data stored in the database.

17. The system of claim 14, further comprising

a reception module to receive at least some of the event data from the client device.

18. The system of claim 14, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

19. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform a method comprising:

accessing event data representative of a plurality of requests made by a user to a network-based publication system communicatively coupled to a client device of the user, the plurality of requests including a request to retrieve a document available from the network-based publication system;

storing the event data in a database as event metadata of the document; and

providing the document to the client device in response to the request to retrieve the document.

20. The machine-readable storage medium of claim 19, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event data includes a plurality of timestamps;

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests;

the document includes a reference to an item available for sale; and

the plurality of requests includes at least one of;

a request to execute a query generated by the user;

a request to view a search result provided to the client device by the network-based publication system in response to the query generated by the user;

a request to initiate a purchase of the item available for sale.