EMOTIONAL WEB

• US 20110223571A1
• Filed: 03/12/2010
• Published: 09/15/2011
• Est. Priority Date: 03/12/2010
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kantak, Darshan V., Bhatia, Tarun, Bax, Eric Theodore, Bhatia, Dipika, Farahat, Ayman
• Granted Patent: US 8,888,497 B2
• Time in Patent Office: Days
• US Class Current: 434/236
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.

Claims

1. A method comprising:

using one or more computers, obtaining and storing a first set of information comprising a set of emotional states with which online elements may be associated;

using one or more computers, obtaining and storing a second set of information comprising information relating to a set of online elements;

using one or more computers, based at least in part on the second set of information, assigning each of the set of online elements to at least one associated emotional state, of the set of emotional states;

using one or more computers, obtaining and storing a third set of information comprising information relating to online activity of a user in association with at least one online element of the out of online elements, and comprising an emotional state to which the at least one online element of the set of online elements is assigned; and

using one or more computers, based at least in part on the third set of information, classifying the user into at least one emotional state of the set of emotional states.

2. The method of claim 1, herein obtaining and storing a first set of information comprising a set of emotional states into which users may be classified comprises obtaining and storing a first set of information comprising a set of emotional states representing a spectrum of human emotions.

3. The method of claim 1, wherein obtaining and storing a first set of information comprising a set of emotional states into which users may be classified comprises obtaining and storing a first set of information comprising a network of nodes in which the nodes represent emotional state categories.

4. The method of claim 1, wherein comprising obtaining and storing a first set of information comprising a set of emotional states into which users may be classified comprises obtaining and storing a first set of information comprising a hierarchical network of nodes, including subnodes, in which the nodes represent emotional state categories, including subcategories.

5. The method of claim 1, comprising obtaining and storing a second set of information comprising information relating to a set of online elements, wherein online elements comprise Internet-based items and events.

6. The method of claim 1, comprising obtaining and storing a second set of information comprising information relating to a set of online elements, wherein online elements comprise user-generated content or messaging, and wherein messaging can include instant messaging and blogs.

7. The method of claim 1, comprising obtaining and storing a second set of information comprising information relating to a set of online elements, wherein online elements comprise user interaction associated with at least social networking Web site or service.

8. The method of claim 1, comprising obtaining and storing a second set of information comprising information relating to a set of online elements, wherein online elements comprise emoticlips.

9. The method of claim 1, wherein assigning each of the set of online elements to at least one associated emotional state, of the set of emotional states, comprises assigning each of the online elements to at least one emotional state determined to be reflected or represented by the online element of the set of online elements.

10. The method of claim 1, wherein classifying the user into at least one emotional state of the set of emotional states comprises classifying the user into the emotional state associated with the at least one online element of the set of online elements.

11. The method of claim 1, wherein obtaining and storing a third set of information comprising information relating to online activity of a user in association with at least one of the online elements comprises obtaining and storing information relating to activities initiated by the user and information relating to content choices of the user.

12. The method of claim 1, comprising tagging or labeling online elements with associated emotional states.

13. The method of claim 1, comprising utilizing a machine learning technique in tagging or labeling online elements with associated emotional states.

14. The method of claim 1, comprising utilizing structured and unstructured learning techniques in tagging or labeling online elements with associated emotional states.

15. The method of claim 1, comprising targeting the user with an online advertisement based at least in part on the at least one emotional state, of the set of emotional states, into which the user is classified.

19. The system of claim 6, comprising targeting the user with an online advertisement, comprising utilizing an emotional profile of the user in determining an emotional pattern of the user.

16. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more servers;

wherein the one or more server computers are for;

obtaining and storing, in at least one of the one or more databases, a first set of information comprising a set of emotional states with which online elements may be associated;

obtaining and storing, in at least one of the one or more databases, a second set of information comprising information relating to a set of online elements;

based at least in part on the second set of information, assigning each online element, of the set of online elements, to at least one associated emotional state, of the set of emotional states;

obtaining and storing, in at least one of the one or more databases, a third set of information comprising information relating to online activity of a user in association with at least one online element of the set of online elements, and comprising an emotional state to which the at least one online element of the set of online elements is assigned; and

based at least in part on the third set of information, classifying the user into at least one emotional state of the set of emotional states.

17. The system of claim 16, wherein the one or more server computers are coupled to the Internet.

18. The system of claim 16, comprising targeting the user with an online advertisement, comprising predicting an emotional state that the user is likely to be in at a particular time at which, or during a particular period of time during which, the online advertisement is anticipated to be served.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, obtaining arid storing a first set of information comprising a set of emotional states with which online elements may be associated;

using one or more computers, obtaining and storing a second set of information comprising information relating to a set of online elements, the set of online elements comprising Internet-based content and events;

using one or more computers, based at least in part on the second set of information, assigning each of the set of online elements to at least one associated emotional state, of the set of emotional states, comprising utilizing tagging or labeling in assigning each of the online elements, of the set of online elements, to at least one emotional state, of the set of emotional states, determined to be reflected or represented by the online element of the set of online elements;

using one or more computers, obtaining and storing a third set of information comprising information relating to online activity of a user in association with at least one online element of the set of online elements, and comprising an emotional state to which the at least one online element of the set of online elements is assigned, and comprising information relating to activities initiated by the user and information relating to content choices of the user; and

using one or more computers, based at least in part on the third set of information, classifying the user into at least one emotional state of the set of emotional states.