Method For Mechanically Generating Content For Messages

• US 20110225320A1
• Filed: 03/09/2010
• Published: 09/15/2011
• Est. Priority Date: 03/09/2010
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Owenby, Clifford Marcus, Keith, Chad C., Dunmire, David
• Granted Patent: US 8,489,772 B2
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters

Abstract

A method for inserting content through a service delivery hub includes the steps of designating a set of tags to be made available through an API, providing the API for use by third parties; intercepting a communication from the third party; interrogating the communication for a data tag, substituting content for the data tag and delivering the communication to an intended recipient. The method may further include that the content substituted for the data tag is dependent upon a parameter such as the MSISDN.

Claims

1. A method for inserting content through a service delivery hub, comprising:

designating a set of tags to be made available through an API;

providing the API for use by third parties;

intercepting a communication from the third party;

interrogating the communication for a data tag;

substituting content for the data tag; and

delivering the communication to an intended recipient.

2. The method of claim 1 wherein the content substituted for the data tag is dependent upon a parameter.

3. The method of claim 2 wherein the parameter is the MSISDN.

4. The method of claim 2 wherein the parameter is a location of a user of the application.

5. The method of claim 2 wherein the parameter is a network identifier.

6. The method of claim 1 wherein the communication is from a third party application accessing the APIs.

7. The method of claim 1 wherein the substituting step includes inserting a URL in the position of the tag.

8. The method of claim 1 wherein the substituting step includes inserting distribution information in the position of the tag.

9. The method of claim 1 wherein the substituting step includes inserting an advertisement in the position of the tag.

10. The method of claim 9 wherein the advertisement is selected based on the MSISDN.

11. The method of claim 1 wherein the substituting step includes inserting partner information in the position of the tag.