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OFFLINE METRICS IN ADVERTISEMENT CAMPAIGN TUNING

  • US 20110231245A1
  • Filed: 03/18/2010
  • Published: 09/22/2011
  • Est. Priority Date: 03/18/2010
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • using one or more computers, obtaining and storing a first set of information comprising information relating to online advertising associated with an online advertising campaign, the online advertising being directed to each of a set of individuals;

    using one or more computers, obtaining and storing a second set of information comprising offline behavior of each of the set of individuals in association with the online advertising campaign;

    using one or more computers, based at least in part on the first set of information and the second set of information, determining a set of one or more metrics, at least one of the one or more metrics being associated with a relationship between the online advertising and the offline behavior; and

    using one or more computers, based at least in part on the at least one of the one or more metrics, performing optimization of at least one parameter of the online advertising campaign.

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