METHOD AND SYSTEM TO DETECT INVALID AND FRAUDULENT IMPRESSIONS AND CLICKS IN WEB-BASED ADVERTISEMENT SYSTEMS

  • US 20110231249A1
  • Filed: 05/27/2011
  • Published: 09/22/2011
  • Est. Priority Date: 02/07/2003
  • Status: Active Grant
First Claim
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1. In an advertising system including a search engine on a server side, the search engine providing a plurality of links associated with a plurality of web pages to a user at a device on a client side, a method for identifying fraud comprising the steps of:

  • generating a code on the server side, the code identifying said device on the client side;

    sending said code to said device;

    receiving data from said device, said data including said code and information about one or more selections by the user of at least one of said plurality of web pages; and

    determining from said data whether said at least one of said selections of said at least one web page is fraudulent.

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