PORTABLE AUDIENCE MEASUREMENT ARCHITECTURES AND METHODS FOR PORTABLE AUDIENCE MEASUREMENT

• US 20110239245A1
• Filed: 06/13/2011
• Published: 09/29/2011
• Est. Priority Date: 01/14/2004
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Ramaswamy, Arun, Croy, David J., Mears, Paul
• Granted Patent: US 8,467,717 B2
• Time in Patent Office: Days
• US Class Current: 725/19
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/44 for identifying broadcast stations
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17327 with deferred transmission or handling of upstream communications

Abstract

Portable audience measurement architectures and methods for portable audience measurement are disclosed. A disclosed system contains a plurality of portable measurement devices configured to collect audience measurement data from media devices, a plurality of data collection servers configured to collect audience measurement data from the plurality of portable measurement devices, and a central data processing server. A portable measurement device establishes a communication link with a data collection server in a peer-to-peer manner and transfers the collected audience measurement data to the data collection server. Because the portable measurement device is not dedicated to a particular local data collection server, the portable measurement device periodically or a periodically broadcasts a message attempting to find a data collection server with which to establish a communication link.

Claims

1. An audience measurement architecture comprising:

a first data collection server at a panelist location, the first data collection server to receive and store first audience measurement data from a first portable measurement device and to transmit the first audience measurement data to a central facility; and

a second data collection server at a second location different from the panelist location to;

automatically establish a connection with the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server,

receive second audience measurement data from the first portable measurement device,

receive third audience measurement data from a second portable measurement device,

store the second and third audience measurement data, and

transmit the second and third audience measurement data to the central facility, the central facility to receive and process the first, second, and third audience measurement data.

4. An audience measurement architecture as defined in claim 22, wherein the first portable measurement device is to publish a capability to at least one of collect audience measurement data or upload audience measurement data.

12. A method comprising:

receiving and storing first audience measurement data from a first portable measurement device at a first data collection server at a panelist location;

transmitting the first audience measurement data from the panelist location to a central facility;

automatically establishing a connection between a second data collection server and the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server, the second data collection server being at a second location different from the panelist location;

receiving second audience measurement data from the first portable measurement device at the second data collection server;

receiving third audience measurement data from a second portable measurement device at the second data collection server;

storing the second and third audience measurement data at the second data collection server; and

transmitting the second and third audience measurement data from the second data collection server to the central facility, wherein the central facility is to receive and process the first, second, and third audience measurement data.

13. A method as defined in claim 12 further comprising publishing the capabilities of the second data collection server to the first audience measurement device.

14. A method as defined in claim 12 wherein the connection is at least one of a Wifi connection or a Bluetooth connection.

15. A method as defined in claim 12 wherein the first audience measurement data comprises at least one of (1) a signature of a broadcast program collected by the first portable measurement device and (2) a code broadcast with the broadcast program and collected by the portable measurement device.

16. A method as defined in claim 12 further comprising:

receiving and storing fourth audience measurement data from the second portable measurement device at the first data collection server; and

transmitting the fourth audience measurement data to the central facility.

17. An audience measurement architecture comprising:

a first portable measurement device to collect first audience measurement data;

a second portable measurement device to collect second audience measurement data and to transmit the second audience measurement data to the first portable measurement device; and

a data collection server to receive the first and second audience measurement data from the first portable measurement device and to transmit the first and second audience measurement data to a central facility.

2. An audience measurement architecture as defined in claim 20, wherein the first data collection server and the second data collection server are networked with the central facility.

3. An audience measurement architecture as defined in claim 20, wherein the first data collection server and the second data collection server are structured to publish their capabilities to receive audience measurement data.

5. An audience measurement architecture as defined in claim 20, wherein the first portable measurement device is to transmit the first audience measurement data to the second data collection server via a wireless connection.

6. An audience measurement architecture as defined in claim 20, wherein the first portable measurement device is to transmit the first audience measurement data to the first data collection server after the first portable measurement device has collected a threshold amount of audience measurement data and after the first data collection server is detected.

7. An audience measurement architecture as defined in claim 20, wherein the first audience measurement data comprises at least one of (1) a signature of a broadcast program detected by the first portable measurement device and (2) a code broadcast with the broadcast program and collected by the portable measurement device.

8. An audience measurement architecture as defined in claim 20, wherein the first portable measurement device is to transmit the first audience measurement data to the first data collection server using an extensible markup language message.

9. An audience measurement architecture as defined in claim 20, wherein the first portable measurement device is to receive the first audience measurement data from a third portable measurement device.

10. An audience measurement architecture as defined in claim 20, wherein the first portable measurement device is to automatically detect the second data collection server when the first portable measurement device is within a communication range of the second data collection server.

11. An audience measurement architecture as defined in claim 20, wherein the first data collection server is further to receive and store fourth audience measurement data from the second portable measurement device and to transmit the fourth audience measurement data to the central facility.

18. An audience measurement architecture as defined in claim 17 wherein the second portable measurement device is to transmit the audience measurement data to the first portable measurement device using an extensible markup language protocol and the first portable measurement device is to transmit the audience measurement data to the data collection server using the extensible markup language protocol.

19. An audience measurement architecture as defined in claim 17, wherein the first portable measurement device is associated with a first person and the second portable measurement device is associated with a second person different from the first person.

20. An audience measurement architecture as defined in claim 17, wherein the data collection server is a first data collection and the second portable measurement device is to transmit third audience measurement data to a second data collection server.