AUTHORITY RANKING

• US 20110246484A1
• Filed: 04/01/2010
• Published: 10/06/2011
• Est. Priority Date: 04/01/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Gemmell, David James, Weitz, Stefan David, Yiu, Paul, Dumais, Susan T., Gounares, Alexander George
• Granted Patent: US 8,260,789 B2
• Time in Patent Office: Days
• US Class Current: 707/749
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Concepts and technologies are described herein for authority ranking for real time and social search. An authority index configured to store data relating to sources is generated. Data relating to the sources, including an authority value, are generated and stored at the authority index. The authority value may be defined as a function of source, topic, and point of view (“POV”), as well as other data, if desired, and may be determined based upon one or more ranking functions. The ranking functions are determined, and data corresponding to the ranking functions is obtained. Each of the ranking functions may be weighted according to a weighting function, a confidence value or interval, one or more time functions, and/or other methods. The obtained authority value may be used for affecting ranking of search results or for other purposes.

Claims

1. A computer-implemented method for determining an authority value for a source, the computer-implemented method comprising performing computer-implemented operations for:

identifying a source associated with content;

obtaining authority data corresponding to subordinate ranking functions and relating to the source; and

calculating an authority value by applying a function to the authority data.

2. The method of claim 1, wherein the authority data comprises data relating to a social networking service.

3. The method of claim 2, wherein the authority data comprises a number of subscribers to a data feed associated with the source.

4. The method of claim 2, wherein the authority data comprises a computation based upon a social network associated with the source.

5. The method of claim 4, wherein the computation based upon the social network associated with the source comprises:

analyzing the social network associated with the source;

assigning a first authority score to the source, if an entity comprises a member of a social network associated with the source; and

assigning a second authority score to the source, if the source comprises a member of a social network associated with the entity.

6. The method of claim 4, wherein the computation based upon the social network associated with the source comprises:

analyzing the social network associated with the source;

assigning an authority score to the source;

determining a number of social network connections between an entity and the source;

adjusting the authority score depending on the number of social network connections between the entity and the source.

7. The method of claim 2, wherein the authority data is obtained using a collaborative filtering computation.

8. The method of claim 7, wherein obtaining the collaborative filtering computation comprises:

receiving a request for an authority value relating to the source and a first topic;

determining that the authority value for the source and a second topic is available; and

assigning the authority value for the source and the first topic as being equal to the authority value for the source and the second topic upon determining that the first topic and the second topic are substantially similar.

9. The method of claim 8, wherein determining that the first topic and the second topic are substantially similar comprises:

accessing an authority index storing authority values, source data, and topic data;

analyzing the authority index to determine how the topic data affects the authority value relating to the source; and

determining that the authority values for the first topic and the second topic are substantially similar if the topic data for the source does not substantially affect the authority values relating to the source.

10. The method of claim 1, wherein the authority data comprises a number of reviews relating to the source.

11. The method of claim 1, wherein the authority data comprises an explicit rating associated with the source.

12. The method of claim 1, further comprising:

associating the authority value with the source and a topic; and

storing the authority value at an authority index, the authority index being configured to store the authority value, topic data indicating the topic, and source data indicating the source.

13. The method of claim 12, further comprising:

receiving a request to determine if the source is authoritative with respect to the topic;

retrieving the authority value corresponding to the source and the topic; and

determining if the source is authoritative based upon the authority value.

14. The method of claim 2, further comprising:

associating the authority value with the source, a topic, and a point of view;

storing the authority value at an authority index, the authority index being configured to store the authority value, topic data indicating the topic, point of view data indicating a point of view, and source data indicating the source;

receiving a request to determine if the source is authoritative with respect to the topic from the point of view;

retrieving the authority value corresponding to the source, the topic, and the point of view; and

determining how authoritative the source is based upon the authority value.

15. The method of claim 1, wherein the authority data comprises a value representing how highly rated an institution with which the source is affiliated is.

16. The method of claim 2, further comprising:

determining location data indicating a location associated with the source, and time data indicating a time at which the authority value was calculated;

associating the authority value with the source, a topic, a point of view, the location data, and the time data;

storing the authority value at an authority index, the authority index being configured to store the authority value, topic data indicating the topic, point of view data indicating a point of view, source data indicating the source, the location data, and the time data;

receiving a request to determine if the source is authoritative with respect to the topic, the point of view, the location, and the time;

retrieving the authority value corresponding to the source, the topic, the point of view, the location, and the time; and

determining if the source is authoritative based upon the authority value.

17. The method of claim 16, further comprising:

obtaining source data for a plurality of sources associated with the topic;

retrieving an authority value and location data for each of the plurality of sources; and

generating a map of authority comprising a visual representation of a map, the location of the plurality of sources, and the authority value for each of the plurality of sources.

18. The method of claim 1, wherein the authority data comprises an indication of how much education the source has, and a value rating the institution from which the source graduated.

19. A system for determining an authority value for a source, the system comprising:

an authority index storing an authority value, source data indicating a source associated with the authority value, topic data indicating a topic associated with the authority value, point of view data indicating a point of view associated with the authority value, time data indicating a time associated with the authority value, and location data indicating a location associated with the authority value; and

an authority engine in communication with the authority index and configured to generate the authority value by obtaining authority data corresponding to subordinate ranking functions and relating to the source, multiplying the authority data by respective weights to obtain weighted authority data, calculate the authority value by summing the weighted authority data, and to store the authority value at the authority index.

20. A computer-readable storage medium having computer-readable instructions stored thereupon that, when executed by a computer, cause the computer to:

identify a source associated with content identified in search results generated by a search engine, the search results relating to a topic and a point of view;

obtain authority data corresponding to subordinate ranking functions, the authority data relating to the source;

multiply the authority data by respective weights to obtain weighted authority data;

calculate an authority value comprising a calculation based upon the weighted authority data, and time data indicating a time at which the authority value was calculated;

associate the authority value with the source, the topic, the point of view, and the time data;

store the authority value and the time data at an authority index, the authority index being configured to store the authority value, topic data indicating the topic, point of view data indicating a point of view, source data indicating the source, and time data;

receive a request to determine if the source is authoritative with respect to the topic, the point of view, and the time;

retrieve the authority value corresponding to the source, the topic, the time, and the point of view;

determine how authoritative the source is based upon the authority value;

display the authority value, the subordinate ranking functions, and the authority data to indicate how the authority value was computed; and

receive feedback relating to how the authority value was computed.