NETWORKED IMAGE RECOGNITION METHODS AND SYSTEMS

• US 20110255736A1
• Filed: 04/15/2011
• Published: 10/20/2011
• Est. Priority Date: 04/15/2010
• Status: Abandoned Application

• Current Assignee: Pongr Incorporated
• Original Assignee: Pongr Incorporated
• Inventors: Thompson, James, Checka, Neal, Cox, Zachary
• Application Number:
  US13/087,762
• Publication Number:
  US 20110255736A1
• Time in Patent Office: Days
• US Class Current: 382/100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

An adaptive marketing image recognition system enables internet-based interactivity between individuals, commercial entities, and internet-based social networks. The system may receive a digital image from an individual and process the images to recognize at least one marketing image contained within the digital image. The system may identify at least one commercial entity associated with the marketing image, and provide a marketing response to the individual that may be tailored to the individual. The system may additionally provide marketing responses to members of an internet-based social network to which the individual belongs. Marketing metrics associated with the recognized marketing image and distribution of marketing responses may be compiled by the system and provided to the at least one commercial entity.

Claims

1. A method for adaptive marketing image recognition in a network comprising a plurality of electronic devices, the method comprising:

receiving, by at least one processor, from a source a digital photograph containing at least one marketing image;

processing the digital photograph with an image recognition algorithm;

recognizing, by an image recognizer, a marketing image contained within the digital photograph; and

forwarding, by the at least one processor, a first marketing response to at least one member other than the source of an internet-based social network to which the source belongs.

2. The method of claim 1, wherein the source comprises a mobile electronic device configured to capture a digital image of a scene and transmit the digital image to a destination on a network, the electronic device further configured to be operated by a user.

3. The method of claim 1, wherein the marketing image comprises a digital image of a product, commercial marking, or advertisement.

4. The method of claim 1, wherein the processing comprises converting the digital image to a grayscale digital image.

5. The method of claim 1, wherein the recognizing further comprises recognizing an expression of sentiment of an individual and/or a biometric of the individual imaged in the digital photograph.

6. The method of claim 1, further comprising identifying at least one commercial entity associated with the recognized marketing image.

7. The method of claim 6, further comprising compiling, by the at least one processor, marketing metrics associated with the recognized marketing image.

8. The method of claim 7, further comprising providing the marketing metrics to the at least one commercial entity.

9. The method of claim 1, further comprising returning, by the at least one processor, a second marketing response to the source.

10. The method of claim 9, wherein the returning comprises posting information on a social network web page associated with the source.

11. An adaptive marketing image recognition system comprising:

at least one processor in communication with a network comprising a plurality of electronic devices, the at least one processor configured to receive a digital image of a scene from a source;

an image recognizer configured to identify at least one portion of the digital image as being associated with at least one commercial entity; and

a response compiler configured to prepare a first and a second marketing response responsive to the identified at least one portion of the image,

wherein the at least one processor is further configured to return the first marketing response to the source and forward the second marketing response to at least one member other than the source of an internet-based social network to which the source belongs.

12. The system of claim 11, wherein the at least one processor is further configured to receive geographical location information with the image, the location information comprising data identifying a location at which the image was captured.

13. The system of claim 12, wherein the response compiler is further configured to prepare the first and/or second response based upon the geographical location information.

14. The system of claim 12, wherein the response compiler is further configured to prepare the first marketing response based on a number of distributions of the digital image and/or second marketing response.

15. The system of claim 11, wherein the image recognizer is further configured to recognize an expression of sentiment on an individual and/or a biometric of the individual that is imaged in the received digital image.

16. The system of claim 15, wherein the response compiler is further configured to prepare the first and/or second response based upon the recognized expression of sentiment.

17. The system of claim 11, further comprising a marketing metrics analyzer configured to compile statistical data associated with the identified at least one portion of the digital image, the statistical data being relevant to marketing.

18. The system of claim 17, wherein the statistical data includes a number of redistributions of the digital image and/or second marketing response binned by age and/or by geographical region.

19. The system of claim 17, wherein the at least one processor is further configured to provide the statistical data to the at least one commercial entity.

20. The system of claim 11, wherein the return of the first marketing response comprises posting information on a social network web page associated with the source.