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SOCIAL ADVERTISING PLATFORM

  • US 20110258050A1
  • Filed: 04/15/2011
  • Published: 10/20/2011
  • Est. Priority Date: 04/16/2010
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method comprising:

  • maintaining, by one or more routines running on one or more computer systems of a peer-to-peer social advertising service, profile information for each member of a plurality of members of the peer-to-peer social advertising service, the profile information including a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member;

    generating a shared link corresponding to a destination link through which a member of the plurality of members can share content associated with the destination link with third parties via social media;

    responsive to receiving a click-through event for the shared link from a requestor, redirecting the requestor, by a web server running on the one or more computer systems, to a social advertisement containing advertising content selected based upon the list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member; and

    after a temporary display of the advertising content is completed, redirecting the requestor, by the web server, to the destination link.

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