WATCHING A USER'S ONLINE WORLD

• US 20110264531A1
• Filed: 04/26/2010
• Published: 10/27/2011
• Est. Priority Date: 04/26/2010
• Status: Abandoned Application

• Current Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Bhatia, Tarun, Bax, Eric Theodore
• Application Number:
  US12/767,246
• Publication Number:
  US 20110264531A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold.

Claims

1. A method comprising:

using one or more computers, monitoring and storing a first set of information relating to Web-based activities of a plurality of users in reaction to Web-based activities of a user;

using one or more computers, based at least in part on the first set of information, performing an assessment of sentiment expressed in reaction to one or more of the Web-based activities of the user;

using one or more computers, storing a second set of information relating to the assessment; and

using one or more computers, based at least in part on the second set of information, providing the user with information relating to the assessment, wherein the information at least provides the user with an indication of the assessed sentiment.

2. The method of claim 1, wherein monitoring and storing a first set of information relating to Web-based activities of a plurality of users in reaction to Web-based activities of a user comprises monitoring information relating to Web-based communications comprising communications associated with one or more social networking Web sites or services.

3. The method of claim 1, wherein performing an assessment of sentiment comprises performing an assessment of emotional sentiment or of opinion.

4. The method of claim 1, wherein performing an assessment of sentiment comprises performing an overall assessment relating to the Web-based activities of the plurality of users as a whole.

5. The method of claim 1, wherein storing a second set of information relating to the assessment comprises storing information providing an overall measure of sentiment expressed in association with one or more particular activities of the user.

6. The method of claim 1, comprising providing one or more Web-based services for the user based on the assessment, wherein the one or more Web-based services relate to manipulation or deletion of one or more Web-based communications of the user.

7. The method of claim 1, wherein the monitoring comprises monitoring Web-based communications associated with the user, and wherein the monitoring is facilitated by tracking based at least in part on logged-in sessions of the user.

8. The method of claim 1, wherein the monitoring comprises monitoring activities associated with a plurality of independently operational Web-based applications provided by different independent providers.

9. The method of claim 1, wherein the monitoring comprises monitoring activities associated with a plurality of platforms including at least one mobile platform.

10. The method of claim 1, wherein the assessment is effected by customized weighting parameters based on information obtained from the user, and wherein the assessment comprises a popularity-associated or acceptance-associated rating associated with one or more activities of the user.

11. The method of claim 1, comprising alerting the user when a specified threshold of assessed negative sentiment has been met or exceeded.

12. The method of claim 1, comprising storing emotional profiles of users, and comprising using the emotional profiles in performing the assessment.

13. The method of claim 1, comprising utilizing monitored information in determining emotional profiles of the user and other users, and comprising utilizing the emotional profiles in targeting particular users with online advertisements based on determined emotional states or determined likely emotional states of the particular users.

14. The method of claim 1, comprising utilizing assessed sentiments of particular users in refining emotional profiles of the particular users.

15. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

monitoring and storing, in at least one of the one or more databases, a first set of information relating to Web-based activities of a plurality of users in reaction to Web-based activities of a user;

based at least in part on the first set of information, performing an assessment of sentiment expressed in reaction to one or more of the Web-based activities of the user;

storing, in at least one of the one or more databases, a second set of information relating to the assessment; and

based at least in part on the second set of information, providing the user with information relating to the assessment, wherein the information at least provides the user with an indication of the assessed sentiment.

16. The method of claim 15, wherein the one or more server computers are coupled to the Internet.

17. The system of claim 15, wherein performing an assessment of sentiment comprises performing an assessment of emotional sentiment or of opinion.

18. The system of claim 15, wherein storing a second set of information relating to the assessment comprises storing information providing an overall measure of sentiment expressed in association with one or more particular activities of the user.

19. The system of claim 15, wherein the monitoring comprises monitoring activities associated with a plurality of independently operational Web-based applications provided by different independent providers.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, monitoring and storing a first set of information relating to Web-based messaging of a plurality of users in reaction to Web-based messaging of a user;

using one or more computers, based at least in part on the first set of information, performing an assessment of emotional sentiment expressed in reaction to one or more instances of the Web-based messaging of the user;

using one or more computers, storing a second set of information relating to the assessment;

using one or more computers, based at least in part on the second set of information, providing the user with feedback information relating to the assessment, wherein the feedback information at least provides the user with an indication of the assessed emotional sentiment; and

using one or more computers, targeting a particular user with an online advertisement based at least in part on a determined emotional state or a determined likely emotional state of the particular user, wherein the determined emotional state or determined likely emotional state of the particular user is determined based at least in part on information of the first set of information relating to Web-based messaging of the particular user.

21. A method comprising:

using one or more computers, monitoring and storing a first set of information relating to Web-based activities of a plurality of users in reaction to Web-based activities of a user;

using one or more computers, based at least in part on the first set of information, performing an assessment of sentiment expressed in reaction to one or more of the Web-based activities of the user;

using one or more computers, storing a second set of information relating to the assessment; and

using one or more computers, based at least in part on the second set of information, providing a second user, other than the user, with information relating to the assessment, wherein the information at least provides the second user with an indication of the assessed sentiment.

22. The method of claim 21, comprising providing a second user, other than the user, with information relating to the assessment, wherein the second user is a parent, guardian or caregiver of the user.