Profile Advertisements

• US 20110264533A1
• Filed: 07/05/2011
• Published: 10/27/2011
• Est. Priority Date: 06/30/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Bauman, Shannon P., Tunguz-Zawislak, Tomasz J.
• Granted Patent: US 8,942,993 B2
• Time in Patent Office: Days
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Claims

1. A computer-implemented method for determining personal advertisements for display with personal content in an online social network, the method comprising:

obtaining, using a computer system, personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network;

obtaining, using the computer system, information that characterizes a personal advertisement that advertises a second member of the online social network;

comparing, using the computer system, the personal content for the first member to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and

providing the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member, the personal advertisement including a link to a document for the second member on the online social network.

2. The method of claim 1, wherein the personal content for the first member includes content that indicates interests of the first member and the personal advertisement includes content that indicates interests of the second member.

3. The method of claim 2, wherein comparing the personal content for the first member to the information that characterizes the personal advertisement comprises determining whether at least a portion of the content that indicates interests of the first member matches at least a portion of the content that indicates interests of the second member.

4. The method of claim 1, wherein the second member is a group on the online social network.

5. The method of claim 1, further comprising monitoring accesses of the document for the second member on the online social network that occur as a result of the personal advertisement being presented.

6. The method of claim 5, further comprising generating a fee that is charged to the second member based on at least one of the accesses.

7. The method of claim 5, further comprising generating a payment that is paid to the first member based on at least one of the accesses.

8. The method of claim 5, further comprising generating a payment that is paid to the online social network based on at least one of the accesses.

9. A computer-readable storage medium storing instructions that, when executed by one or more processing devices, cause the processing devices to perform operations comprising:

obtaining, using a computer system, personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network;

obtaining, using the computer system, information that characterizes a personal advertisement that advertises a second member of the online social network;

comparing, using the computer system, the personal content for the first member to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and

providing the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member, the personal advertisement including a link to a document for the second member on the online social network.

10. The storage medium of claim 9, wherein the personal content for the first member includes content that indicates interests of the first member and the personal advertisement includes content that indicates interests of the second member.

11. The storage medium of claim 10, wherein comparing the personal content for the first member to the information that characterizes the personal advertisement comprises determining whether at least a portion of the content that indicates interests of the first member matches at least a portion of the content that indicates interests of the second member.

12. The storage medium of claim 9, wherein the second member is a group on the online social network.

13. The storage medium of claim 9, wherein the operations further comprise monitoring accesses of the document for the second member on the online social network that occur as a result of the personal advertisement being presented.

14. The storage medium of claim 13, wherein the operations further comprise generating a fee that is charged to the second member based on at least one of the accesses.

15. The storage medium of claim 13, wherein the operations further comprise generating a payment that is paid to the first member based on at least one of the accesses.

16. The storage medium of claim 13, wherein the operations further comprise generating a payment that is paid to the online social network based on at least one of the accesses.

17. A computer-implemented system for providing personal advertisements for display with personal content in an online social network, the system comprising:

an electronic document crawler executing on a computer system to obtain personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network;

a personal advertisement database to store a personal advertisement that advertises a second member of the online social network, the personal advertisement including a link to a document for the second member on the online social network;

a profile matcher executing on the computer system to compare the personal content for the first member to information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and

an interface to provide the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member.

18. The system of claim 17, wherein the personal content for the first member includes content that indicates interests of the first member and the personal advertisement includes content that indicates interests of the second member.

19. The system of claim 18, wherein the profile matcher compares the personal content for the first member to the information that characterizes the personal advertisement by determining whether at least a portion of the content that indicates interests of the first member matches at least a portion of the content that indicates interests of the second member.

20. The system of claim 17, wherein the interface monitors accesses of the document for the second member on the online social network that occur as a result of the personal advertisement being presented.