CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM FOR PHYSICAL LOCATIONS

  • US 20110276382A1
  • Filed: 05/05/2011
  • Published: 11/10/2011
  • Est. Priority Date: 11/07/2002
  • Status: Active Grant
First Claim
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1. A computer implemented method of marketing to a customer of a business establishment, the method performed by a computer system, the method comprising:

  • detecting an interaction of the customer with a website associated with the business establishment, and storing a website event based on the detected interaction;

    detecting a presence of the customer within the business establishment by virtue of a wireless device carried by the customer;

    determining an identity of the customer based on the customer'"'"'s wireless device;

    storing a plurality of wirelessly tracked events of the customer within the business establishment including a detected customer interaction with at least one product, the plurality of tracked events occurring before a purchase transaction by the customer at a point of sale device; and

    determining prior to the purchase transaction a marketing message for the identified customer based on the tracked events.

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