SYSTEM AND METHOD FOR AN INDIVIDUAL DATA MARKETPLACE AND MONETIZATION

• US 20110295694A1
• Filed: 04/28/2011
• Published: 12/01/2011
• Est. Priority Date: 04/28/2010
• Status: Abandoned Application

• Current Assignee: Individual Digital, Inc.
• Original Assignee: Individual Digital, Inc.
• Inventors: Trotter, Gordon, COGGESHALL, John, Dilorenzo, James, Yap, Yen Tse, Stackpole, David Andrew, Dorry, Kevin, Houston, John
• Application Number:
  US13/096,569
• Publication Number:
  US 20110295694A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A platform or marketplace for individual users to store, control, maintain ownership over, and monetize data related to themselves and their activities. The platform or marketplace facilitates company offers, such as product offers from producers, to members on mutually agreeable contract terms, facilitating mass connection of individual users. The platform or marketplace facilitates protected communication, third part advertising, member payment, and various other functions related to user data ownership and individual monetization.

Claims

1. A data market system, comprising:

a server including an electronic computer with an electronic processing unit, wherein;

the server includes;

a user interface configured to receive data from a user, about that user;

a verification module configured to perform a verification of at least some of the received data with an independent source;

a value scoring module configured to calculate and associate a value score with the user based on the data received from the user and a result of the verification; and

a company interface configured to receive match criteria and offer content; and

the processing unit is configured to;

identify a match between the received data and the match criteria; and

responsive to the match, provide the user the offer content associated with the match criteria.

2. The data market system of claim 1, wherein the system is configured to operate for a plurality of users and a plurality of companies, wherein each user enters multiple pieces of data in multiple sessions, wherein each company provides multiple offers, each with associated match criteria, and wherein the multiple offers are of multiple types.

3. The data market system of claim 1, wherein the data from the user includes at least one of:

data provided by the user, describing the user;

data provided by the user describing products the user intends to purchase; and

data provided by the user granting permission to passively collect data, wherein the passively collected data is associated with the user.

4. The data market system of claim 1, wherein the data from the user includes a minimum asking price for receiving some offer.

5. The data market system of claim 4, wherein there are several types of offers, and the data from the user includes a minimum asking price for receiving each type of offer.

6. The data market system of claim 1, wherein match criteria include a maximum bid price an associated company will pay to present a matching user with the offer content.

7. The data market system of claim 1, wherein the user interface and company interface are configured to facilitate a leasing of user data for a fee.

8. The data market system of claim 1, wherein the offer content includes at least one of:

a visual advertisement, an audible advertisement, an audiovisual advertisement, a survey, a single question, and a navigation link.

9. The data market system of claim 1, wherein the match is based on at least an ask price from the user and an offer price from a company, and wherein the server is configured to, responsive to the user meeting a set of offer requirements, credit the user a degree of compensation based at least in part on a bid or an offer price.

10. The data market system of claim 1, further comprising:

a third party content interface configured to;

receive identity information from a third party partner for an outside user;

check the identity information against user data stored in the system; and

send back a result of the check, including;

responsive to the identity information matching a system user and responsive to the system user having offer content with matching criteria, wherein the offer content is capable of being presented by the third party partner, sending the offer content to the third party partner.

11. A method of targeted advertising, comprising:

maintaining a database of conventional advertising content configured to be provided to any user;

providing advertising content in conjunction with non-advertising content to a plurality of users, including, for each respective user;

determining identification information about the respective user;

forwarding the identification information to a membership verification module of a targeted-advertising system;

receiving a result from the membership verification module;

where the result indicates non-membership, responsive to the result, providing the conventional advertising content to the user; and

where the result indicates membership, responsive to the result, receiving user-specific advertising from the targeted-advertising system and providing the user-specific advertising.

12. The method of claim 11, wherein the non-advertising content is textual, wherein the advertising content is a graphic banner ad displayed on a page with the textual content, and wherein the user-specific advertising is a similarly sized graphic banner ad configured to replace the graphic banner ad.

13. The method of claim 12, wherein the user-specific advertising is a banner ad including a question and a data entry area.

14. The method of claim 13, wherein the user is compensated when the banner ad is displayed, and further compensated responsive to entering data in the data entry area.

15. The method of claim 11, wherein the non-advertising content is a video program with at least one advertising point configured to display a still graphic or video for a period of time upon reaching the at least one advertising point.

16. A computer-implemented method of facilitating a data market and providing an information distribution ranking score, comprising:

receiving, by a computer processor, initial data describing a user previously obtained or determined;

calculating, by the processor, a value score for the user, based on the initial data;

receiving, by the processor, subsequent data describing the user;

receiving, by the processor, intent data describing an intent of the user to make a purchase within a product category;

determining, by the processor, if the user followed through with the purchase;

adjusting, by the processor, the value score, based on the subsequent data, based on the intent data, and based on a result of the determining; and

outputting, by the processor, the value score.

17. The method of claim 16, further comprising:

displaying a first subset of data associated with the user;

obscuring a second subset of data associated with the user; and

providing a selectable option to reveal the second subset of data, such that all data associated with the user is displayable to the user either by default or upon user command.

18. The method of claim 16, further comprising:

providing a selectable option to delete a piece of data; and

responsive to selection of the selectable option;

deleting the piece of data; and

adjusting the value score.

19. The method of claim 18, further comprising:

providing a selectable option to delete every piece of data.

20. A targeted advertising system for a plurality of users and companies, comprising:

a platform server with an electronic processor configured to receive data from a user about that user, wherein the electronic processor is configured to;

provide, via a user interface, management tools that provide the user control of the data; and

receive match criteria from companies defining a target customer;

a matching server configured to match one or more matched users and a company based on the match criteria and the data; and

a message server configured to provide user-anonymity to matched users while facilitating communication between the company and the matched users.