DIGITAL CONTENT BUNDLE

• US 20110295937A1
• Filed: 06/01/2010
• Published: 12/01/2011
• Est. Priority Date: 06/01/2010
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Kinnis, Tony F., Turner, William Bedford, Sun, Kenley, Howard, James Alexander
• Granted Patent: US 9,110,749 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 11/08 Error detection or correction by redundancy in data representation, e.g. by using checking codes
• CPC Class Codes: G06F 8/61 Installation
• CPC Class Codes: G06F 9/44505 Configuring for program initiating, e.g. using registry, configuration files
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.

Claims

1. A method comprising:

receiving a digital content package including one or more creatives, a targeted application, and a manifest, the targeted application being associated with one or more resources; and

preparing the components of the digital content package for distribution to a client device comprising generating a webarchive of the targeted application and selected files of the one or more resources associated with the targeted application, the selected files being included in the webarchive based on their inclusion in the manifest.

2. The method of claim 1, wherein preparing the components of the digital content package for distribution to a client device further comprises storing the webarchive of the targeted application in a directory on the server along with resources that were not selected for inclusion in the webarchive.

3. The method of claim 1, wherein preparing the components of the digital content package for distribution to a client device further comprises error checking the manifest file before generating the webarchive.

4. The method of claim 3, wherein error-checking the manifest file comprises removing paths to resources that are not included in the digital content package.

5. The method of claim 1, wherein preparing the components of the digital content package for distribution to a client device further comprises identifying each of the one or more creatives.

6. The method of claim 5, wherein identifying each of the one or more creatives includes analyzing the creatives and storing data describing the creatives, the data to be used in selecting which of the one or more creatives to send to a client device.

7. The method of claim 6, wherein the data to be used in selecting which of the one or more creatives to send to a client device comprises a list of the available creatives.

8. The method of claim 6, wherein the data to be used in selecting which of the one or more creatives to send to a client device comprises data describing devices for which one or more of the creatives is optimized, content for which one or more of the creatives should be associated with, and demographics for which one or more of the creatives are optimized.

9. A product comprising:

a non-transitory computer-readable medium have a collection of computer-readable data stored thereon and being in a specified directory structure suitable for processing by a content server, the collection of computer-readable data comprising;

data defining a top-level directory;

data making up a descriptive resource that is descriptive of various properties of a targeted application and a creative(s);

data defining a first sub-directory located within the top-level directory storing the targeted application and its associated resources and a manifest identifying paths to the targeted application and resources selected from among the targeted application'"'"'s associated resources; and

data defining a second sub-directory located within the top-level directory storing the creative(s).

10. The product of claim 9, wherein the collection of computer-readable data causes a computer to perform the method comprising:

preparing a webarchive including the targeted application and the resources identified in the manifest; and

preparing the creative(s) for distribution to client devices by examining the descriptive resource and storing data indicative of the properties of the creative(s) as provided by the descriptive resource.

11. The product of claim 10, wherein the collection of computer-readable data causes a computer to perform the method comprising:

transmitting the creative(s) to a client device in accordance with the stored data indicative of the properties of the creative(s).

12. The product of claim 10, wherein the collection of computer-readable data causes a computer to perform the method comprising:

transmitting the webarchive to a client device.

13. The product of claim 9, wherein the collection of computer-readable data causes a computer to perform the method comprising:

executing a targeted application testing program, wherein a webarchive is created including the targeted application and the resources identified in the manifest;

selecting a creative;

receiving an input into the creative, the input being effective to cause execution of the targeted application from the webarchive;

receiving inputs into the executed application, whereby the successful execution of the creative confirms the performance of the webarchive creation, the targeted application and the creative in the testing program environment.

14. A content server comprising:

a communications interface configured to receive a digital content package including one or more creatives, a targeted application, and a manifest, the targeted application being associated with one or more resources;

a disk for storing the digital content package; and

a processor configured to prepare the components of the digital content package for distribution to a client device comprising generating a webarchive of the targeted application and selected files of the one or more resources associated with the targeted application, the selected files being included in the webarchive based on their inclusion in the manifest.

15. The content server of claim 14, wherein preparing the components of the digital content package for distribution to a client device further comprises storing the webarchive of the targeted application in a directory on the server disk along with resources that were not selected for inclusion in the webarchive.

16. The content server of claim 14, wherein preparing the components of the digital content package for distribution to a client device further comprises error checking the manifest file before generating the webarchive.

17. The content server of claim 14, wherein preparing the components of the digital content package for distribution to a client device further comprises identifying each of the one or more creatives.

18. The content server of claim 17, wherein identifying each of the one or more creatives includes analyzing the creatives and storing data describing the creatives, the data to be used in selecting which of the one or more creatives to send to a client device.

19. The content server of claim 18, wherein the digital content package further includes a properties file describing data to be used in selecting which of the one or more creatives to send to a client device.

20. The content server of claim 19, wherein the data to be used in a selecting which of the one or more creatives to send to a client device comprises data describing devices for which one or more of the creatives is optimized, content for which one or more of the creatives should be associated with, and demographics for which one or more of the creatives are optimized.