ADVERTISING SYSTEM AND METHOD USING A POTENTIAL CUSTOMER'S VEHICLE INFORMATION
First Claim
1. A system of providing an advertising message based on information regarding a potential customer'"'"'s vehicle, the system comprising:
- a vehicle information obtainer,the vehicle information obtainer being capable of obtaining vehicle information regarding a vehicle at least one of owned and operated by a potential customer;
an advertising message generator,the advertising message generator being capable of generating at least one targeted advertising message determined to be of interest to the potential customer, the advertising message generator using the vehicle information as a basis for a projection of a general purchasing mindset of the potential customer; and
an advertising message communicator,the advertising message communicator being capable of communicating the at least one targeted advertising message to the potential customer.
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Abstract
A system for targeted advertising is disclosed, which communicates advertisement messages to a potential customer based upon information regarding a vehicle owned and/or operated by the potential customer. A vehicle information obtainer obtains the potential customer'"'"'s vehicle information, an advertising message generator generates an advertising message determined to be of interest to the potential customer, based on a projection of the potential customer'"'"'s general purchasing mindset, and an advertising message communicator communicates the advertising message to the potential customer. The vehicle information can be obtained, and the advertising message generated and communicated, by a person, and/or through an automated system. The advertising message can be based on such vehicle information as make and model, luxury level, accessories, and model year. The advertising message can offer a product and/or service, or discounts or information pertaining thereto, and can also be informed by information other than the potential customer'"'"'s vehicle.
10 Citations
20 Claims
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1. A system of providing an advertising message based on information regarding a potential customer'"'"'s vehicle, the system comprising:
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a vehicle information obtainer, the vehicle information obtainer being capable of obtaining vehicle information regarding a vehicle at least one of owned and operated by a potential customer; an advertising message generator, the advertising message generator being capable of generating at least one targeted advertising message determined to be of interest to the potential customer, the advertising message generator using the vehicle information as a basis for a projection of a general purchasing mindset of the potential customer; and an advertising message communicator, the advertising message communicator being capable of communicating the at least one targeted advertising message to the potential customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification