EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT

• US 20120016751A1
• Filed: 09/18/2011
• Published: 01/19/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Verizon Media, Inc. (Verizon Communications Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal J.
• Granted Patent: US 10,803,482 B2
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and (ii) a geography associated with the mobile communication facility, respectively; and (b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.

Claims

1. A system for exclusivity bidding for mobile sponsored content, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and

(ii) a geography associated with the mobile communication facility, respectively; and

(b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.

2. The system of claim 1, wherein the bid is submitted as part of a competitive auction.

3. The system of claim 1, wherein the usage history is a browse history.

4. The system of claim 1, wherein the usage history is an ad conversion history.

5. The system of claim 1, wherein the relevancy is a score.

6. The system of claim 1, wherein the geography is representative of a previous location, a current location, and an expected location of the mobile communication facility.

7. The system of claim 6, wherein the one of the previous location, the current location, and the expected location is a geographic region defined as one or more states or one or more cities.

8. The system of claim 6, wherein the current location is determined by one of GPS, triangulation, and WiFi.

9. The system of claim 1, wherein the geography is determined by a location entered via the mobile communication facility by the user.

10. The system of claim 1, wherein the geography is a distance from a predetermined location.

11. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to allow for exclusivity bidding for mobile sponsored content by performing the steps of:

(a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and

(ii) a geography associated with the mobile communication facility, respectively; and

(b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.

12. The computer-readable medium of claim 11, wherein the bid is submitted as part of a competitive auction.

13. The computer-readable medium of claim 11, wherein the usage history is a browse history.

14. The computer-readable medium of claim 11, wherein the usage history is an ad conversion history.

15. The computer-readable medium of claim 11, wherein the relevancy is a score.

16. The computer-readable medium of claim 11, wherein the geography is representative of a previous location, a current location, and an expected location of the mobile communication facility.

17. The computer-readable medium of claim 16, wherein the one of the previous location, the current location, and the expected location is a geographic region defined as one or more states or one or more cities.

18. The computer-readable medium of claim 16, wherein the current location is determined by one of GPS, triangulation, and WiFi.

19. The computer-readable medium of claim 11, wherein the geography is determined by a location entered via the mobile communication facility by the user.

20. The computer-readable medium of claim 11, wherein the geography is a distance from a predetermined location.