Method and apparatus for interactive audience participation at a live entertainment event

• US 20120034863A1
• Filed: 09/19/2011
• Published: 02/09/2012
• Est. Priority Date: 09/06/2000
• Status: Active Grant

• Current Assignee: Interactive Audience Participation, LLC
• Original Assignee: Inselberg Interactive LLC
• Inventors: Inselberg, Eric
• Granted Patent: US 8,213,975 B2
• Time in Patent Office: Days
• US Class Current: 455/3.06
• CPC Class Codes: A63F 2300/204 the platform being a handheld device
• CPC Class Codes: A63F 2300/409 Data transfer via television network
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04H 2201/30 characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/90 Wireless transmission systems
• CPC Class Codes: H04L 12/1822 Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04W 84/00 Network topologies

Abstract

The present invention relates to a method for providing interactive audience participation at live entertainment events. The method includes use of an interactive device that presents a promotional message and includes a user interface, broadcasting audio programming to the audience member through the interactive device, querying the audience members, wherein answers to the querying may be entered by the audience member via the user interface of the interactive device, transmitting the answers to a central processor, storing the answers as audience data, processing the audience data into results, storing the results of the processing of the audience data and broadcasting the results of the processing of the audience data.

Claims

1-20. -20. (canceled)

21. A program storage device readable by machine, tangibly embodying a set of instructions, executable by the machine, to perform a method for interactive audience participation at a live entertainment event viewed by audience members, a plurality of whom have a wireless interactive device including a user interface, the method comprising the steps of:

presenting at least one message from a sponsor;

allowing audience members to respond to said message with feedback;

receiving feedback to the querying entered via the user interface of the interactive device;

transmitting the feedback to a processor;

processing the feedback into results; and

providing the results to the sponsor,

wherein one or more of the audience members is physically located at a place that is outside of a direct, in-person view of the live entertainment event at the venue.

22. A program storage device, as recited in claim 21 that is caused to tangibly embody the instructions, as a result of one or more transmissions intercepted by the machine.

23. A second program storage device in which the instructions, intended for the machine, are tangibly embodied before they are transferred to the program storage device of claim 21.

24. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device is within or in the immediate vicinity of a live entertainment event;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

32. An accessible program storage device as recited in claim 24, wherein the data resulting from said processing comprises data about responses entered by other enrolled participants to the prompt.

33. An accessible program storage device as recited in claim 24, wherein the handheld device receives the instruction after having transmitted data concerning its location to a wireless system.

36. An accessible program storage device as recited in claim 24, wherein the data resulting from said processing comprises at least one coupon.

37. An accessible program storage device as recited in claim 24, wherein the data resulting from said processing comprises at least one promotional message.

25. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device receives wireless transmitted instructions because of the location of the handheld device at a live entertainment event to present the prompt to the user;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

35. An accessible program storage device as recited in claim 25, wherein the handheld device wirelessly receives the instruction after having transmitted data concerning its location to a wireless system.

26. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions for responding to instructions received wirelessly by the handheld device when it is within the immediate vicinity of the live entertainment event directing the handheld device to present a prompt to a user of the handheld device to enter a response;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

27. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device is within or in the immediate vicinity of a venue;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

34. An accessible program storage device as recited in claim 27, wherein said venue is a shopping venue.

28. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device is within or in the immediate vicinity of a venue and, because of the location of the handheld device, it receives wireless transmitted instructions to present the prompt to the user;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

29. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions for responding to instructions received wirelessly by the handheld device when it is within the immediate vicinity of the venue directing the handheld device to present a prompt to a user of the handheld device to enter a response;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

30. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device receives wireless transmitted instructions because of the location of the handheld device at a venue to present the prompt to the user;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

31. An accessible program storage device that can provide software for downloading, and that is specially programmed with instructions executable by a portable handheld device having capability to receive and transmit messages wirelessly, the instructions comprising:

instructions for responding to instructions received wirelessly by the handheld device when it is within the immediate vicinity of a venue directing the handheld device to present a prompt to a user of the handheld device to enter a response;

instructions directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing; and

instructions directing the handheld device to display data resulting from said processing that is received by the handheld device.

38. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when the device is within or in the immediate vicinity of the live entertainment event;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

39. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device receives wireless transmitted instructions because of the location of the handheld device at the live entertainment event to present the prompt to the user;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

40. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when it is within the immediate vicinity of the live entertainment event directing the handheld device to present a prompt to a user of the handheld device to enter a response;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

41. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when the device is within or in the immediate vicinity of a venue;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

44. A wireless handheld device as recited in claim 41, wherein the data resulting from said processing comprises data about responses entered by other enrolled participants to the prompt.

45. A wireless handheld device as recited in claim 41, wherein the handheld device receives the instruction after having transmitted data concerning its location to a wireless system.

46. A wireless handheld device as recited in claim 41, wherein said venue is a shopping venue.

47. A wireless handheld device as recited in claim 41, wherein the handheld device wirelessly receives the instruction after having transmitted data concerning its location to a wireless system.

48. A wireless handheld device as recited in claim 41, wherein the data resulting from said processing comprises at least one coupon.

49. A wireless handheld device as recited in claim 41, wherein the data resulting from said processing comprises at least one promotional message.

42. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when the handheld device receives wireless transmitted instructions because of the location of the handheld device at a venue to present the prompt to the user;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

43. A wireless handheld device comprising:

localization circuitry appointed to transmit a location signal usable to determine a physical location of said device;

capability to;

(i) receive and transmit messages;

(ii) accept input via a user input interface; and

(iii) output messages to a user output interface;

(iv) transmit a unique signature identifying that handheld device;

a computer readable medium with instructions readable by the handheld device;

said instructions including those directing the handheld device to present a prompt to a user of the handheld device to enter a response when it is within the immediate vicinity of a venue directing the handheld device to present a prompt to a user of the handheld device to enter a response;

said instructions including those directing the handheld device to transmit the user'"'"'s response to a wireless network for subsequent processing;

said instructions including those directing the handheld device to display data resulting from said processing that is received by the handheld device.

50. An accessible computer-readable medium that is specially programmed with instructions, the instructions comprising:

instructions for receiving and processing data on the location of the wireless handheld devices generated through the use of localization circuitry within those handheld devices;

instructions for directing a wireless handheld device to prompt a user of the handheld device to enter a response when the device is within or in the immediate vicinity of the live entertainment event;

instructions for processing the user'"'"'s response to the prompt;

instructions for directing the transmission of the results of the processing of said user responses to a wireless handheld device.

51. An accessible computer-readable medium that is specially programmed with instructions, the instructions comprising:

instructions for receiving and processing data on the location of the wireless handheld devices generated through the use of localization circuitry within those handheld devices;

instructions for directing a wireless handheld device to prompt a user of the handheld device to enter a response when the device is within or in the immediate vicinity of a venue;

instructions for processing the user'"'"'s response to the prompt;

instructions for directing the transmission of the results of the processing of said user responses to a wireless handheld device.

52. An accessible computer-readable medium as recited by claim 51, wherein said venue is a shopping venue.

53. An accessible computer-readable medium that is specially programmed with instructions, the instructions comprising:

instructions for receiving and processing data on the location of the wireless handheld devices generated through the use of localization circuitry through the use of a wireless network;

instructions for directing a wireless handheld device to prompt a user of the handheld device to enter a response when the device is within or in the immediate vicinity of a live entertainment event;

instructions for processing the user'"'"'s response to the prompt;

instructions for directing the transmission of the results of the processing of said user responses to a wireless handheld device.

57. An accessible computer-readable medium as recited in claim 53, wherein the processing of said user responses includes analysis of responses by other users to a prompt and wherein the transmission of the results of the processing is to multiple wireless handheld devices in a wireless network.

58. An accessible computer-readable medium as recited in claim 53, wherein the processing of said user responses includes dissemination of at least one coupon.

59. An accessible computer-readable medium as recited in claim 53, wherein the processing of said user responses comprises at least one promotional message.

54. An accessible computer-readable medium that is specially programmed with instructions, the instructions comprising:

instructions for receiving and processing data on the location of the wireless handheld devices generated through the use of localization circuitry through the use of a wireless network;

instructions for directing a wireless handheld device to prompt a user of the handheld device to enter a response when the device is within or in the immediate vicinity of a venue;

instructions for processing the user'"'"'s response to the prompt;

instructions for directing the transmission of the results of the processing of said user responses to a wireless handheld device.

56. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 54, wherein the handheld device receives the instruction after having transmitted data concerning its location to a wireless system.

60. A method comprising:

receiving data on the location of wireless handheld devices that was generated through the use of localization circuitry within those handheld devices;

determining whether said handheld devices are within or in the immediate vicinity of a live entertainment event;

transmitting information for directing the wireless handheld device to prompt a user of the handheld device to enter a response;

receiving the user'"'"'s response;

processing the user'"'"'s response to the prompt;

transmitting information for directing the display of the results of the processing of said users response to a wireless handheld device.

61. A method comprising:

receiving data on the location of wireless handheld devices that was generated through the use of localization circuitry within those handheld devices;

determining whether said handheld devices are within or in the immediate vicinity of a venue;

transmitting information for directing the wireless handheld device to prompt a user of the handheld device to enter a response;

receiving the user'"'"'s response;

processing the user'"'"'s response to the prompt;

transmitting information for directing the display of the results of the processing of said users response to a wireless handheld device.

62. A method as recited in claim 61, wherein said venue is a shopping mall.

63. A method comprising:

receiving data on the location of wireless handheld devices that was generated through the use of localization circuitry within through the use of a wireless network;

determining whether said handheld devices are within or in the immediate vicinity of a live entertainment event;

transmitting information for directing the wireless handheld device to prompt a user of the handheld device to enter a response;

receiving the user'"'"'s response;

processing the user'"'"'s response to the prompt;

transmitting information for directing the display of the results of the processing of said users response to a wireless handheld device.

64. A method comprising:

receiving data on the location of wireless handheld devices that was generated through the use of localization circuitry through the use of a wireless network;

determining whether said handheld devices are within or in the immediate vicinity of a venue;

transmitting information for directing the wireless handheld device to prompt a user of the handheld device to enter a response;

receiving the user'"'"'s response;

processing the user'"'"'s response to the prompt;

transmitting information for directing the display of the results of the processing of said users response to a wireless handheld device.

65. A method as recited by claim 64, wherein said venue is a shopping mall.

66. A method as recited in claim 64, wherein the processing of said user responses includes analysis of responses by other users to a prompt and wherein the transmission of the results of the processing is to multiple wireless handheld devices in a wireless network.

67. A method as recited in claim 64, wherein the processing of said user responses includes dissemination of at least one coupon.

68. A method as recited in claim 64, wherein the processing of said user responses comprises at least one promotional message.

69. An accessible computer-readable medium that is specially programmed with instructions, the instructions comprising:

instructions for receiving a response entered on a wireless handheld device by a user to a prompt displayed on a sign at a venue where the user and handheld device are located;

instructions for processing said response;

instructions for transmitting the result of said processing over a wireless network.

55. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 74, wherein said venue is a shopping mall.

70. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 69, wherein said instructions comprise entry by photo.

71. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 69, wherein said instructions comprise entry by user typing.

72. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 69, wherein said sign comprises a poster.

73. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 69, wherein said sign comprises a billboard.

74. An accessible computer-readable medium that is specially programmed with instructions as recited by claim 69, wherein said sign is not electronic.

75. A method comprising:

viewing a sign at a venue by a viewer possessing a wireless handheld device that prompts the viewer to respond using said wireless handheld device;

responding to the prompt by employing the functionalities of the wireless handheld device, including providing information to the wireless handheld device for transmitting to a wireless network;

after the information provided by the user has been processed remotely, receiving a response on the wireless handheld device based on that processing.

76. A method as recited by claim 75, wherein said information is entered by photo.

77. A method as recited by claim 75, wherein said information is entered by user typing.

78. A method as recited by claim 75, wherein said sign comprises a poster.

79. A method as recited by claim 75, wherein said sign comprises a billboard.

80. A method as recited by claim 75, wherein said sign is not electronic.

81. A method engaged in by a wireless handheld device comprising:

receiving a user response through a data-input mechanism on the wireless handheld device to a prompt displayed on a sign at a venue where the user and handset are located;

wirelessly transmitting the user response to a wireless network for delivery to a receiving device for processing;

wirelessly receiving data resulting from said processing;

displaying the data resulting form said processing to the user.

82. A method as recited by claim 81, wherein said response is entered by photo.

83. A method as recited by claim 81, wherein said response is entered by user typing.

84. A method as recited by claim 81, wherein said sign comprises a poster.

85. A method as recited by claim 81, wherein said sign comprises a billboard.

86. A method as recited by claim 81, wherein said sign is not electronic.