MOBILE ADVERTISEMENT SYNDICATION

• US 20120036010A1
• Filed: 10/08/2011
• Published: 02/09/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Granted Patent: US 8,560,537 B2
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/944 Business related

Abstract

Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities.

Claims

1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of:

(a) receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier;

(b) receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the carrier has provided the television content, wherein the viewing history includes;

(i) content viewed by the user, or

(ii) content declined by the user;

(c) determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;

(d) associating the first advertisement with the webpage; and

(e) transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.

2. The method of claim 1, wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.

3. The method of claim 1, wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:

(a) a user transaction;

(b) a webpage;

(c) an application; and

(d) a game.

4. The method of claim 1, wherein the relevance determination is further based at least in part on contextual information associated with the webpage.

5. The method of claim 1, wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.

6. The method of claim 5, wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.

7. The method of claim 1, wherein the relevance determination is further based at least in part on data provided by the webpage content provider.

8. The method of claim 1, wherein the wireless provider provides the television content by one of DSL, cable, and Internet.

9. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with an application, the method comprising the steps of:

(a) receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;

(b) receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the carrier has provided the television content, wherein the viewing history includes;

(i) content viewed by the user, or

(ii) content declined by the user;

(c) determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics;

(d) associating the first advertisement with the interactive software application; and

(e) transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility.

10. The method of claim 9, wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.

11. The method of claim 9, wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:

(a) a user transaction;

(b) a webpage;

(c) an application; and

(d) a game.

12. The method of claim 9, wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.

13. The method of claim 12, wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.

14. The method of claim 9, wherein the wireless provider provides the television content by one of DSL, cable, and Internet.