RELEVANCY OF ADVERTISING MATERIAL THROUGH USER-DEFINED PREFERENCE FILTERS, LOCATION AND PERMISSION INFORMATION

• US 20120036015A1
• Filed: 07/06/2011
• Published: 02/09/2012
• Est. Priority Date: 07/06/2010
• Status: Abandoned Application

• Current Assignee: Omar M. Sheikh
• Original Assignee: Omar M. Sheikh
• Inventors: SHEIKH, OMAR M.
• Application Number:
  US13/177,448
• Publication Number:
  US 20120036015A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The present invention provides methods to improve the relevancy of rendered advertising material to one or more consumers based on user-defined preferences, geolocation, and user-granted permission. The present invention achieves this through the presentation of exemplary methods for: i) the consolidation of advertisement information to include description, inventory, price, quantity and geolocation information of one or more merchants in a commerce network; ii) the delivery of relevant advertising material to one or more consumers using preference filters that can specify one or more merchants, merchant locations, products and services, and/or regions of interest at any time; and, iii) the presentation of location-based advertisements that are based on consumer-based permission and preference filters. These methods improve the user-targeting, geographic and time relevancy of advertisements by connecting merchants with relevant consumers who are looking to purchase items at that point in time.

Claims

1. A computer-implemented method that consolidates description information and inventory information associated with an advertisement for the organization of advertisement information of one or more merchants in a commerce network for access by one or more consumers, the method comprising:

displaying description information of one or more advertisements in the form of text, images, ad creative art or video on the consumer'"'"'s screen for the purpose of disclosing the contents of the advertisements to one or more consumers over one or more telecommunication services; and

attaching inventory information to the advertisement in the form of one or more products or services offered by the merchant in association with the advertisement.

2. The method of claim 1 further comprising attaching quantity information related to inventory information available for purchase in association with the advertisement.

3. The method of claim 1 further comprising attaching price information related to inventory information available for purchase in association with the advertisement.

4. The method of claim 1 further comprising attaching merchant information in the form of name information and logo creative content associated with the advertisement.

5. The method of claim 4 further comprising attaching merchant reputation information in the form of an average merchant rating submitted by one or more consumers.

6. The method of claim 4 furthering comprising attaching merchant geolocation information in the form of country, city, address, zip/postal code, and latitude and longitude coordinate information associated with one or more participating merchant locations at which the advertisement information is applicable.

7. The method of claim 6 further comprising sorting one or more participating merchant locations in association with the advertisement by geolocation information in the form of the distance of one or more participating locations to the consumer'"'"'s geolocation represented by the position of a user client device at the time of the sort.

8. The method of claim 1 further comprising retrieving, aggregating and publishing purchase information of one or more consumers related to inventory information associated with the advertisement.

9. The method of claim 4 further comprising retrieving, aggregating and publishing review information of one or more consumers related to merchant information associated with the advertisement.

10. The method of claim 7 further comprising retrieving, aggregating and publishing location-based activity based on geolocation such as presence announcements by consumers using one or more user client devices at a sales event at one or more participating merchant locations associated with the advertisement.

11. The method of claim 1 wherein new consolidated advertisement information that is posted in one or more ad servers of the commerce network is indexed by the correlation between word patterns using natural language processing by latent semantic analysis to determine the context of words specified within advertisement information, the method comprising:

counting word occurrences in the description information and inventory information associated with the consolidated advertisement information where words in a stop-word list that do not affect meaning are excluded from the tally;

storing or updating the counting data of word occurrences in a word by advertisement matrix A;

performing singular value decomposition on matrix A to determine three component sub-matrices;

the word matrix U_A, the eigenvalue matrix S_A, and the advertisement matrix V_A^T; and

choosing one or more top eigenvalues in S_A to emphasize the strongest word relationships in the consolidated advertisements and remove noise in U_A and V_A^T via dimension reductionality.

12. The method of claim 11 further comprising the plotting of the coordinates of each word in the U_A matrix and each advertisement in the V_A^T matrix on a coordination plane to create “

concepts,”

or clusters that group words and advertisements by category based on the strength in word relationships.

13. The method of claim 1 wherein advertisement information is displayed in the form of search results in response to a user search query for advertisement information, the method comprising:

receiving, from the system, the user search query consisting of one or more keywords;

retrieving, from the system, the matrix V_A^T that contains the coordinates of the advertisements on the coordinate plane;

mapping the user search query into a document Q for comparison against the advertisements on the coordinate plane by finding Q=q_tU_AS_A<sup>−

1</sup>, where q_t maps the keywords of the user search query using a “

1”

for each keyword in U_A that exists in the user search query and a “

0”

for each keyword in U_A that does not exist in the user search query;

retrieving the coordinates of the user search query X stored in Q;

determining the cosine similarity between the coordinates of the user search query X and the coordinates of each advertisement Y in V_A^T as cos Θ

=X·

Y/(|X∥

Y|), where X·

Y is the dot product between the two coordinate vectors and |·

| represents the magnitude of the vector, and the smaller the angle Θ

between X and Y (i.e., as Θ

approaches zero), the more similar an advertisement information is to the keywords in the user search query (i.e., cos Θ

approaches one);

ranking advertisements in order of cosine similarity to the keywords in the user search query and denote those advertisements as user search results; and

delivering user search results to the user.

14. The method of claim 13 wherein one or more user search results are displayed in tile, list or full page format for the display of consolidated advertisement information.

15. The method of claim 1 wherein advertisement information is interactive whereby embedded description, inventory, quantity, price, merchant, merchant reputation, geolocation, purchase, review and location-based activity information are accessed or clicked through by hyperlinks, tag keywords, word clouds, bar codes or Quick Response (QR) codes displayed as part of the advertisement on a consumer screen.

16. The use of the method of claim 1 wherein the commerce network is a social network with consumers and merchants acting as members, the use comprising:

retrieving, for the purpose of using social relationships, social graph information of one or more consumers from either the system or third party social network application programming interface;

determining the degree of separation between two members of the social network based on the minimum number of intermediate member relationships between the respective members;

retrieving the members within a predetermined degree of separation from a given member of the social network;

delivering a sales-tag of an advertisement including a personal message in text, image or video format from one member to another member within one degree of separation of the recommending member;

providing payment solutions over one or more telecommunications services for the purchase of products and services available in limited quantities in association with the advertisement;

consolidating quantity information, geolocation information and inventory information to determine one or more participating locations in association with an advertisement at which one or more products and services added by a consumer to a shopping cart are available with quantity in stock;

aggregating purchase information related to inventory information associated with an advertisement of one or more members and publishing the aggregated purchase information in association with the advertisement;

aggregating review information related to merchant information associated with an advertisement of one or more members and publishing the aggregated review information;

or

aggregating location-based activity based on geolocation such as presence announcements by members using one or more user client devices at a sales event at one or more participating merchant locations associated with an advertisement.

17. The use of the method of claim 1 wherein the commerce network is a telecommunications network such as a mobile network with consumers and merchants acting as members and accessing the advertising network through one or more telecommunication services, the method comprising:

retrieving, for the purpose of using social relationships, social graph information of one or more consumers from either the system or third party social network application programming interface;

maintaining a graph of relationships between one or more consumers and one or more merchants through member identifiers and approved connections by the system;

determining the degree of separation between two members of the social network based on the minimum number of intermediate member relationships between the respective members;

retrieving the members within a predetermined degree of separation from a given member of the social network;

delivering a sales-tag of an advertisement including a personal message in text, image or video format from one member to another member within one degree of separation of the recommending member;

providing payment solutions over one or more telecommunications services for the purchase of products and services available in limited quantities in association with the advertisement;

consolidating quantity information, geolocation information and inventory information to determine one or more participating locations in association with an advertisement at which one or more products and services added by a consumer to a shopping cart are available with quantity in stock;

aggregating purchase information related to inventory information associated with an advertisement of one or more members and publishing the aggregated purchase information in association with the advertisement;

aggregating review information related to merchant information associated with an advertisement of one or more members and publishing the aggregated review information;

or

aggregating location-based activity based on geolocation such as presence announcements by members using one or more user client devices at a sales event at one or more participating merchant locations associated with an advertisement.

18. A computer-implemented method for the delivery of relevant advertisement information to a consumer, the method comprising the consumer specifying one or more merchant identifiers in preference filter information for the purpose of receiving advertisements from one or more merchants of interest in a commerce network.

19. The method of claim 18 further comprising the consumer specifying one or more merchant location identifiers in preference filter information for the purpose of receiving advertisements from one or more merchant locations of interest in the commerce network.

20. The method of claim 18 further comprising the consumer specifying one or more regions in preference filter information for the purpose of receiving advertisements from one or more specific geographical areas of interest in the commerce network.

21. The method of claim 18 further comprising the consumer specifying one or more keywords in preference filter information for the purpose of receiving advertisements related to products or services of interest defined by the specified keywords in the commerce network.

22. The method of claim 18 further comprising the consumer attaching geolocation targeting information to one or more merchant identifiers or keywords specified in preference filter information to narrow the search for relevant advertisements.

23. The method of claim 18 further comprising the consumer specifying permission information in the preference filter information to turn the delivery of preference filter search results on and off at will to improve the time relevancy of received advertisement information to the consumer.

24. The method of claim 18 wherein new preference filter information that is added or updated in the commerce network is indexed by the correlation between word patterns using natural language processing by latent semantic analysis, the method comprising:

counting keyword occurrences in the new preference filter information where keywords in a stop-word list that do not affect meaning are excluded from the tally;

storing or updating the counting data of keyword occurrences in a word by preference filter matrix P;

performing singular value decomposition on matrix P to determine three component sub-matrices;

the word matrix U_P, the eigenvalue matrix S_P, and the preference filter matrix V_P^T; and

choosing one or more top eigenvalues in Sp to emphasize the strongest word relationships in the preference filter information and remove noise in U_P and V_P^T via dimension reductionality.

25. The method of claim 24 further comprising plotting of the coordinates of each keyword in the U_P matrix and each preference filter in the V_P^T matrix on the coordination plane to determine the similarity of preference filters to existing “

concepts,”

or clusters that group keywords and preference filter information by category based on the strength in keyword relationships.

26. The method of claim 18 wherein a search is performed by the system to deliver preference filter search results whenever new preference filter information is added or updated in the commerce network, the method comprising:

retrieving, from the system, the coordinates of the new preference filter information X determined via indexing of the new preference filter information;

retrieving, from the system, the advertisement matrix V_A^T;

determining the cosine similarity between the coordinates of the new preference filter keyword mapping X and the coordinates of each advertisement Y in V_A^T as cos Θ

=X·

Y/(|X∥

Y|), where X·

Y is the dot product between the two coordinate vectors and |·

| represents the magnitude of the vector, and the smaller the angle Θ

between X and Y (i.e., as Θ

approaches zero), the more similar an advertisement information is to the keywords in the new preference filter information (i.e., cos Θ

approaches one);

accepting those advertisements that satisfy a predetermined threshold for similarity necessary for the delivery of advertisement information;

ranking accepted advertisements in order of cosine similarity to preference filter keywords from highest to lowest;

denoting the accepted advertisements as preference filter search results; and

delivering preference filter search results to the user.

27. The method of claim 26 further comprising:

retrieving advertisement information V_A^T in matrix form associated with one or more merchants specified in the new preference filter information;

denoting the advertisement information as preference filter search results; and

delivering preference filter search results to the user.

28. The method of claim 26 further comprising, after retrieving the advertisement matrix V_A^T, the step of retrieving the subset of advertisements V_A^T* which have participating locations within regions set, if any, in the consumer'"'"'s preference filter information for processing.

29. The method of claim 26 further comprising:

retrieving advertisement information associated with one or more merchant locations specified in the new preference filter information;

denoting the advertisement information as preference filter search results; and

delivering preference filter search results to the user.

30. The method of claim 18 wherein a search is performed by the system to deliver preference filter search results whenever new advertisement information is posted in one or more ad servers of the commerce network, the method comprising:

retrieving, from the system, the coordinates of the new advertisement information Y determined via indexing of the new advertisement information;

retrieving, from the system, the preference filter matrix V_P^T;

retrieving the subset of consumer preference filters V_P^T* by analytical means;

determining the cosine similarity between the coordinates of the each preference filter mapping X in V_P^T* and the coordinates of the new advertisement information Y as cos Θ

=X·

Y/(|X∥

Y|), where X·

Y is the dot product between the two coordinate vectors and |·

| represents the magnitude of the vector, and the smaller the angle Θ

between X and Y (i.e., as Θ

approaches zero), the more similar the new advertisement information is to the keywords in the preference filter information (i.e., cos Θ

approaches one);

accepting those consumer preference filters for which the new advertisement information satisfies the predetermined threshold for similarity necessary for the delivery of advertisement information;

denoting the advertisement as a preference filter search result for those accepted consumer preference filters; and

delivering the preference filter search result to the users associated with the accepted consumer preference filters.

31. The method of claim 26 further comprising:

delivering preference filter search results to one or more user device clients associated with the consumer information; and

notifying consumers on one or more user clients of new preference filter search results.

32. The method of claim 30 wherein the analytical means is selected from the group consisting of consumer preference filters that have specified the merchant, one or more merchant locations that are specified as participating merchant locations in association with the advertisement, and one or more regions in which the merchant has participating locations in association with the advertisement.

33. The method of claim 26 wherein the basis for sorting of the preference filter search results is selected from the group consisting of:

price information related to inventory information associated with the preference filter search results in ascending or descending order;

geolocation information in terms of the distance from the consumer'"'"'s geolocation represented by the position of a user client device at the time of the search to the geolocations of one or more participating merchant locations associated with the advertisement in ascending or descending order;

quantity information, if applicable, in terms of remaining units of inventory associated with the preference filter search results available for purchase in ascending or descending order;

merchant reputation information in terms of the average merchant rating associated with the preference filter search results in ascending or descending order; and

time posted for advertisements associated with preference filter search results by most recently posted or latest posted.

34. The method of claim 26 wherein the purchase information related to inventory information associated with a preference filter search result of one or more members is aggregated and published in association with the preference filter search result.

35. The method of claim 26 wherein the review information related to merchant information associated with a preference filter search result by one or more members is aggregated and published in association with the preference filter search result.

36. The method of claim 26 wherein the location-based activity based on geolocation such as presence announcements by members using one or more user client devices at a sales event at one or more participating merchant locations associated with a preference filter search result is aggregated and published in association with the preference filter search result.

37. The method of claim 18 wherein sales-tagging further delivers relevant advertising information between members of the commerce network, the method comprising:

receiving, from a member, a sales-tagging request including the associated advertisement identifier, and one or more member identifiers to whom the recommending member is requesting the recommendation be sent to;

accepting the sales-tagging request, after verifying the recommending member is valid, and storing the recommendation in the system; and

transmitting the recommendation in the form of the associated advertisement information to one or more user client devices associated with the accounts of the receiving members of the recommendation.

38. The method of claim 37 further comprising:

receiving a personal message in the form of text, images or video in association with the sales-tagging request to be sent with the recommendation to one or more member identifiers to whom the recommending member is requesting a recommendation be sent to; and

transmitting the personal message in association with the sales-tag of an advertisement to one or more user client devices associated with the accounts of the receiving members of the recommendation.

39. The method of claim 37 further comprising adding a system-generated personal message to the recommendation, stating the nature of the recommendation if one is not provided by the recommending member as part of the sales-tagging request.

40. The method of claim 37 further comprising delivering a notification to receiving members of the sales-tag on one or more user client devices associated with the accounts of those members.

41. The method of claim 18 further comprising aggregating keywords of preference filter information of one or more consumers and displaying the aggregated keywords for view by one or more merchants of the commerce network to inform them of products and services that consumers are seeking at that point in time, the method comprising:

retrieving, from the system, the preference filter matrix V_P^T and the advertisement matrix V_A^T that contain the coordinates of the consumer preference filters and the advertisement information on the coordinate plane, respectively;

determining the consumer preference filters that lie within a predetermined cosine similarity range to one or more advertisements posted by a merchant;

enumerating the keywords of the identified consumer preference filters for the purposes of determining the word occurrences in one or more of the identified consumer preference filter information stored in the system where words in a stop-word list that do not affect meaning are excluded from the tally; and

displaying the enumerated top word occurrences for view by one or more merchants of the commerce network.

42. A computer-implemented method for the rendering of a location-based advertisement that is used by nearby merchants to provide incentives to the consumer to purchase one or more products or services of the merchant, the method comprising:

displaying description information associated with the location-based advertisement in the form of text, images, ad creative art or video on the consumer'"'"'s screen; and

attaching merchant information in the form of merchant geolocation information associated with the location-based advertisement to display the distance of the merchant from the consumer'"'"'s geolocation at the time of rendering the location-based advertisement.

43. The system of claim 42 further comprising prompting a consumer for permission on one or more client devices over one or more telecommunications services in the form of a rectangular permission prompt with two buttons, labeled “

View” and

“

Dismiss,”

prior to displaying an impression of the location-based advertisement.

44. The method of claim 43 further comprising embedding the permission-prompt with a predetermined time-out value such that, if the permission-prompt is displayed for the duration of the time-out value, the advertisement expires and disappears.

45. The method of claim 42 further comprising attaching inventory information of one or more products or services offered by the merchant for purchase in association with the location-based advertisement.

46. The method of claim 42 further comprising attaching price information of one or more products or services offered by the merchant for purchase in association with the location-based advertisement.

47. The method of claim 42 further comprising attaching merchant reputation information in the form of rating information by one or more consumers who have rated the merchant.

48. The method of claim 42 further comprising the location-based advertisement information adhering to the preference filter information set by the consumer prior to displaying a location-based advertisement from the merchant on one or more consumer screens.

49. The method of claim 42 further comprising using the consumer'"'"'s geolocation to ensure that the consumer is within a valid operating region of a merchant prior to displaying a location-based advertisement from the merchant on one or more consumer screens.

50. The method of claim 49 further comprising defining the valid operating region of the merchant as based on maximum range information associated with the merchant information extending outwards in all directions from the merchant'"'"'s geolocation, thereby creating a circular area as the valid operating region.