SOCIAL NETWORK APPRECIATION PLATFORM
First Claim
1. A network platform for marketing products or services to consumers, comprising:
- a transaction source constructed and arranged to process a purchase transaction between a business and a customer of the business, and to produce corresponding transaction data including at least a unique identifier for the customer;
a networking server coupled to an output of the transaction source and having;
(i) a corporate network or web interface configured to enable the business to define marketing campaigns and to enter certain data and information concerning customers of the business,(ii) a consumer network or web interface configured to enable a given customer of the business to perform at least one of;
(a) manage integration of social networks to which the customer belongs with the business,(b) customize the form or content of announcements or messages to be communicated to friends or followers of the customer on the social networks,(c) opt in or out of services made available to the customer by the business via the corporate network interface of the server,(d) group the friends of the customer selectively for targeting by the defined business campaigns, and(e) obtain statistical data concerning the customer'"'"'s patronage of the business, and(iii) a social network interface configured and arranged to enable the networking server to communicate with social networks designated by customers of the business by way of the consumer network interface.
2 Assignments
0 Petitions
Accused Products
Abstract
A network platform for marketing products or services to consumers. A transaction source processes a customer purchase from a business, and produces transaction data including at least a unique identifier for the customer. A networking server coupled to the transaction source has a corporate network or web interface to enable the business to define marketing campaigns and enter data and information concerning its customers, and a consumer network interface that allows a customer to perform at least one of (a) manage integration of his/her social network(s) with the business, (b) customize the form or content of messages sent to the customer'"'"'s friends over the social networks, (c) opt in or out of certain services, (d) group the customer'"'"'s friends for targeting by the business campaigns, and (e) obtain statistical data on the customer'"'"'s business patronage. A social network interface enables the networking server to communicate with the social networks.
80 Citations
22 Claims
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1. A network platform for marketing products or services to consumers, comprising:
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a transaction source constructed and arranged to process a purchase transaction between a business and a customer of the business, and to produce corresponding transaction data including at least a unique identifier for the customer; a networking server coupled to an output of the transaction source and having; (i) a corporate network or web interface configured to enable the business to define marketing campaigns and to enter certain data and information concerning customers of the business, (ii) a consumer network or web interface configured to enable a given customer of the business to perform at least one of; (a) manage integration of social networks to which the customer belongs with the business, (b) customize the form or content of announcements or messages to be communicated to friends or followers of the customer on the social networks, (c) opt in or out of services made available to the customer by the business via the corporate network interface of the server, (d) group the friends of the customer selectively for targeting by the defined business campaigns, and (e) obtain statistical data concerning the customer'"'"'s patronage of the business, and (iii) a social network interface configured and arranged to enable the networking server to communicate with social networks designated by customers of the business by way of the consumer network interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification