METHOD OF DISSEMINATION OF INFORMATION ABOUT A PRODUCT OR SERVICE TO IMPROVE AWARENESS OF CONSUMERS AND/OR USERS

• US 20120066027A1
• Filed: 08/18/2011
• Published: 03/15/2012
• Est. Priority Date: 09/13/2010
• Status: Abandoned Application

• Current Assignee: Sanofi-Aventis Deutschland GmbH (Sanofi )
• Original Assignee: Sanofi-Aventis Deutschland GmbH (Sanofi )
• Inventors: Melnik, Nikolay
• Application Number:
  US13/212,315
• Publication Number:
  US 20120066027A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

The utility model relates to methods of marketing and social researches, while informing consumers and/or users in respect of a specific product or service with using telecommunications devices of communication.

The method includes manufacturing of materials containing the information on carrying out a survey, their distribution among prospective consumers or users of a product or service, who are subscribers of devices of telecommunication means of communication, receipt of a message containing a request and/or confirmation of consent to participate in the survey from the subscriber'"'"'s device of telecommunication means of communication, sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication, receipt of a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication. The subscriber'"'"'s reply to the query or task relating to a product or service is assessed, a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task is sent, a database containing at least the information about the subscribers that made a request to participate in the survey is formed, a subscriber is informed about a possibility to address the interactive voice system IVR with a request for provision of reference information on the query and/or task relating to a product or service, received by him, the subscriber is provided, through the interactive voice system IVR, with the reference information on the query and/or task relating to a product or service as a response to the subscriber'"'"'s request.

Thus, use of the claimed method shall ensure the creation and/or improvement of state of awareness of a subscriber being a prospective consumer and/or user in respect of a product or service.

Claims

1. A method of dissemination of information about a product or service to improve awareness of consumers and/or users comprising,

manufacturing of audio visual text materials of advertising and/or informative and/or entertaining nature containing;

the information about carrying out a survey, and

the distribution among prospective consumers and/or users of a product or service, who are subscribers of devices of telecommunication means of communication;

receiving a message containing a request and/or confirmation of consent to participation in the survey from the subscriber'"'"'s device of telecommunication means of communication;

sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication;

receiving a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication;

assessing the subscriber'"'"'s reply to the query and/or task relating to a product or service;

sending of a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task;

forming a database containing at least the information about the subscribers that made a request for participation in the survey;

informing a subscriber about a possibility to address an interactive voice system IVR with a request for provision of reference information on the query and/or task relating to a product or service received by the subscriber; and

providing the subscriber through the interactive voice system IVR with the reference information on the query and/or task relating to a product or service as a response to the subscriber'"'"'s request.

2. The method as claimed in claim 1 further characterized in that a subscriber'"'"'s mobile terminal is used as a device of telecommunication means of communication.

3. The method as claimed in claim 1 further characterized in that a fixed-line telephone terminal is used as a device of telecommunication means of communication.

4. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving electronic messages.

5. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving messages through electronic forms posted on a web-page of a website containing information about a product or service.

6. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving messages through an interactive web-site for communication of Internet users.

7. The method as claimed in claim 2 further characterized in that text (SMS) or multimedia (mms) messages of the mobile communication network may be used as messages.

8. The method as claimed in claim 2 further characterized in that the sending of a message containing the information about providing the subscriber with an award as recharging the subscriber'"'"'s account in the mobile communication network is carried out.

9. The method as claimed in claim 1 further characterized in that the sending of a message containing a query and/or task on medications, medical devices, medical equipment, diagnostic methods, treatment, rehabilitation, prevention, medical or pharmaceutical services is carried out.

10. The method as claimed in claim 1 further characterized in that the sending of a message containing a query and/or task of clinical nature on medications, medical devices, medical equipment, diagnostic methods, treatment, rehabilitation, prevention, medical or pharmaceutical services is carried out.

11. The method as claimed in claim 1 further characterized in that provision a subscriber with reference information containing a reply to a query and/or task with using a voice message or text message or graphic message or unified resource locator (URL) is carried out.