METHODS AND SYSTEMS FOR AUGMENTING CONTENT DISPLAYED ON A MOBILE DEVICE

• US 20120072547A1
• Filed: 09/19/2011
• Published: 03/22/2012
• Est. Priority Date: 09/17/2010
• Status: Active Grant

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Kontera Technologies Incorporated (Nexxen International Ltd.)
• Inventors: Henkin, Assaf, Shaham, Yoav, Brickner, Itai, Krichevsky, Stanislav
• Granted Patent: US 9,195,774 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching

Abstract

Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.

Claims

1. A method comprising:

receiving, at a mobile computing device, web content including an embedded tag;

displaying the web content with a touch screen display of the mobile computing device, the web content including one or more portions of text;

processing the embedded tag; and

as a result of processing the tag;

generating and sending a content request to a contextual content server;

receiving content modification instructions from the contextual content server;

converting one or more words and/or phrases in the text of the web content to interactive links;

detecting a selection of an interactive link; and

displaying a content overlay over the web content.