METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISEMENT RECOMMENDATION ACROSS MULTIPLE DEVICES OF CONTENT DELIVERY

  • US 20120078725A1
  • Filed: 03/24/2011
  • Published: 03/29/2012
  • Est. Priority Date: 09/27/2010
  • Status: Abandoned Application
First Claim
Patent Images

1. A method for recommending at least one advertisement to a user, the recommendation being provided based on the interaction with at least two devices, the method comprising:

  • a. identifying the user, the identification being performed when an interactive session is initiated by the user on a device of the at least two devices;

    b. selecting a contextual profile from a database, the contextual profile being selected corresponding to the identified user, the contextual profile being associated with one or more contextual sub-profiles, each of the one or more contextual sub-profiles being associated with each of the at least two devices;

    c. dynamically capturing one or more contextual attributes from the interactive session;

    d. mapping at least one of the contextual profile and the captured one or more contextual attributes with a plurality of pre-stored advertisements; and

    e. suggesting the at least one advertisement on the device based on the mapping.

View all claims
    ×
    ×

    Thank you for your feedback

    ×
    ×