METHODS, SYSTEMS, AND COMPUTER READABLE MEDIA FOR PROVISIONING LOCATION SPECIFIC CONTENT INFORMATION TO A MOBILE DEVICE

• US 20120088487A1
• Filed: 10/06/2011
• Published: 04/12/2012
• Est. Priority Date: 10/06/2010
• Status: Active Grant

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Khan, Mohammad
• Granted Patent: US 9,380,403 B2
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/308 using the Internet of Things
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

Methods, systems, and computer readable media for provisioning location specific content information to a mobile device are disclosed. In one example, a method includes detecting the presence of a mobile device at a designated area and receiving a location identifier associated with the designated area and a mobile device user identifier associated with the mobile device at a backend server. The method further includes utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information specific to the designated area, providing the local flavor content data to the mobile device using the mobile device user identifier, and applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the designated area.

Claims

1. A system for utilizing local flavor content data in a mobile device, the system comprising:

a detection device configured for detecting the presence of a mobile device at a designated area; and

a backend server configured for receiving a location identifier associated with the designated area and a mobile device user identifier associated with the mobile device, for utilizing the location identifier to obtain local flavor content data, for providing the local flavor content data to the mobile device using the mobile device user identifier, wherein the local flavor content data provides customized information specific to the designated area, and for applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the designated area.

2. The system of claim 1 wherein the detection device includes at least one of:

a touch point and a detection system server.

3. The system of claim 1 wherein the backend server provides the local flavor content data to the mobile device via an over the air (OTA) provisioning server.

4. The system of claim 2 wherein the touch point includes at least one of:

a smart poster, a barcode poster, a quick response (QR) code poster, a short code poster, a wireless device reader, a wireless device writer, a point of sale device, a shelf tag, and a product tag.

5. The system of claim 2 wherein the mobile device includes a near-field communications (NFC) enabled mobile device and is configured to receive the location identifier via NFC.

6. The system of claim 1 wherein the mobile device user identifier includes at least one of:

an Internet protocol (IP) address and a telephone number associated with the mobile device.

7. The system of claim 2 wherein the detection system server is configured to receive a mobile device user presence signal that includes the mobile device user identifier in response to detecting the mobile device entering or being activated within the designated area.

8. The system of claim 2 wherein the detection system server is configured to detect the mobile device using at least one of:

WiFi triangulation, global system of mobile communications (GSM) triangulation, and global positioning system (GPS) triangulation, WiFi signaling, and Bluetooth signaling.

9. The system of claim 1 wherein the local flavor application is used to provide at least one of:

inventory information, location information, and promotional information associated with the designated area.

10. A method for provisioning location specific content information to a mobile device, the method comprising:

detecting the presence of a mobile device at a designated area;

receiving a location identifier associated with the designated area and a mobile device user identifier associated with the mobile device at a backend server;

utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information specific to the designated area;

providing the local flavor content data to the mobile device using the mobile device user identifier; and

applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the designated area.

11. The method of claim 10 wherein detecting the presence of the mobile device at a designated area includes receiving, from the mobile device, the mobile device user identifier and the location identifier in response to the touch point being interfaced with the mobile device.

12. The method of claim 10 wherein detecting the presence of a mobile device in a designated area includes receiving, by a detection system server, a mobile device user presence signal that includes the mobile device user identifier in response to detecting the mobile device entering or being activated within the designated area.

13. The method of claim 12 wherein detecting the presence of a mobile device includes detecting the mobile device using at least one of:

WiFi triangulation, global system of mobile communications (GSM) triangulation, and global positioning system (GPS) triangulation, WiFi signaling, and Bluetooth signaling.

14. The method of claim 10 wherein the local flavor content data is provided to the mobile device via an over the air (OTA) provisioning server.

15. The method of claim 12 wherein the touch point includes at least one of:

a smart poster, a barcode poster, a quick response (QR) code poster, a short code poster, a wireless device reader, a wireless device writer, a point of sale device, a shelf tag, and a product tag.

16. The method of claim 10 wherein the mobile device includes a near-field communications (NFC) enabled mobile device and is configured to receive the location identifier via NFC.

17. The method of claim 10 wherein the mobile device user identifier includes at least one of:

an Internet protocol (IP) address and a telephone number associated with the mobile device.

18. The method of claim 10 wherein the local flavor application is used to provide at least one of:

inventory information, location information, and promotional information associated with the designated area.

19. A system for utilizing local flavor content data in a mobile device, the system comprising:

a touch point located at a designated area that is configured for providing location identifier trigger code when interfaced via near field communication (NFC); and

an NFC enabled mobile device configured for receiving the location identifier trigger code, for storing one of a plurality of location flavor applications, for executing one of a plurality of local flavor applications corresponding to the location identifier trigger code upon receiving the location identifier trigger code, wherein the executed local flavor application provides customized information specific to the designated area.

20. A non-transitory computer readable medium having stored thereon comprising computer executable instructions that when executed by a processor of a computer performs steps comprising:

detecting the presence of a mobile device at a designated area;

receiving a location identifier associated with the designated area and a mobile device user identifier associated with the mobile device at a backend server;

utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information specific to the designated area;

providing the local flavor content data to the mobile device using the mobile device user identifier; and

applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the designated area.