SYSTEM AND METHODS FOR PERFORMING MACHINE-IMPLEMENTED TASKS

• US 20120089627A1
• Filed: 12/09/2011
• Published: 04/12/2012
• Est. Priority Date: 10/31/2006
• Status: Active Grant

• Current Assignee: Mercury Kingdom Assets Limited
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Sobotka, David C., Tonse, Sudhir, Zia, Aftab
• Granted Patent: US 8,997,100 B2
• Time in Patent Office: Days
• US Class Current: 707/759
• CPC Class Codes: G06F 16/2228 Indexing structures
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A task management system may be configured to select and/or perform one or more tasks. The task management system may be configured to create weighted groups of tasks to be performed in response to various triggering conditions. The task management system may include a value generation module, which may be configured to generate values used to select tasks from two or more of the weighted groups of tasks.

Claims

1-17. -17. (canceled)

18. A computer-implemented method for selecting an advertisement for display, comprising:

receiving a keyword;

accessing a first weighted group of tasks;

determining, with a processor, a substitute keyword for the received keyword based on the first weighted group of tasks; and

sending the substitute keyword to an advertisement supplier.

19. The method of claim 18, wherein the keyword is received from a search engine query.

20. The method of claim 18, further comprising determining, based on the first weighted group of tasks, a plurality of substitute keywords for the received keyword.

21. The method of claim 20, further comprising sending the plurality of substitute keywords to the advertisement supplier.

22. The method of claim 18, further comprising:

receiving a plurality of keywords;

sending a first set of the plurality of keywords to the advertisement supplier; and

sending a second set of the plurality of keywords to a routing system.

23. The method of claim 22, wherein the routing system sends substitute keywords corresponding to the second set of the plurality of keywords to the advertisement supplier.

24. The method of claim 23, further comprising:

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the first set of the plurality of keywords; and

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the substitute keywords.

25. The method of claim 22, wherein the first set of the plurality of keywords is sent to the advertisement supplier according to a first proportion of time, and the second set of the plurality of keywords is sent to the routing system according to a second proportion of time.

26. The method of claim 24, wherein the first proportion of time and the second proportion of time are set by a user.

27. The method of claim 18, further comprising:

accessing a second weighted group of tasks;

determining, based on the second weighted group of tasks, a second substitute keyword for the received keyword; and

sending the second substitute keyword to an advertisement supplier.

28. A computer-based system for selecting an advertisement for display, the system comprising at least one processor and a storage medium that stores a plurality of instructions, the plurality of instructions being executable by the at least one processor for:

receiving a keyword;

accessing a first weighted group of tasks;

determining, based on the first weighted group of tasks, a substitute keyword for the received keyword; and

sending the substitute keyword to an advertisement supplier.

29. The system of claim 28, wherein the keyword is received from a search engine query.

30. The system of claim 28, further comprising instructions executable by the at least one processor for determining, based on the first weighted group of tasks, a plurality of substitute keywords for the received keyword.

31. The system of claim 30, further comprising instructions executable by the at least one processor for sending the plurality of substitute keywords to the advertisement supplier.

32. The system of claim 28, further comprising instructions executable by the at least one processor for:

receiving a plurality of keywords;

sending a first set of the plurality of keywords to the advertisement supplier; and

sending a second set of the plurality of keywords to a routing system.

33. The system of claim 32, wherein the routing system sends substitute keywords corresponding to the second set of the plurality of keywords to the advertisement supplier.

34. The system of claim 33, further comprising instructions executable by the at least one processor for:

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the first set of the plurality of keywords; and

determining a click-through rate for an advertisement provided by the advertisement supplier that is associated with the substitute keywords.

35. The system of claim 32, wherein the first set of the plurality of keywords is sent to the advertisement supplier according to a first proportion of time, and the second set of the plurality of keywords is sent to the routing system according to a second proportion of time.

36. The system of claim 34, wherein the first proportion of time and the second proportion of time are set by a user.

37. The system of claim 28, further comprising instructions executable by the at least one processor for:

accessing a second weighted group of tasks;

determining, based on the second weighted group of tasks, a second substitute keyword for the received keyword; and

sending the second substitute keyword to an advertisement supplier.