INTERACTIVE ADVERTISEMENT ENVIRONMENT

• US 20120095839A1
• Filed: 10/04/2011
• Published: 04/19/2012
• Est. Priority Date: 10/04/2010
• Status: Active Grant

• Current Assignee: Ted Tech Holdings LLC
• Original Assignee: Lazo, Inc.
• Inventors: LABARCA, Gonzalo
• Granted Patent: US 9,918,197 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/025 using location based information parameters

Abstract

Disclosed is a novel system and process to provide an interactive environment for advertisers utilizing physical advertisement structures to provide their advertisements to users. Users are able to receive advertisement information associated with the advertisements on these structures along with additional information associated with the advertisements. This is also beneficial for the advertisers because this static form of advertising now becomes dynamic and interactive. Advertisers are now able to provide more detailed information regarding their products, services, etc. than what is normally available via an advertisement structure such as a billboard.

Claims

1. A method with an information processing system for providing an interactive advertising environment to a user of a wireless device, the method comprising:

receiving a request from a wireless device for a set of information associated with one or more physical advertisement structures presenting at least one advertisement;

determining a current location of the wireless device;

identifying a set of physical advertisement structures within a given distance from the current location of the wireless device that has been determined;

obtaining a set of information associated with each physical advertisement structure in the set of physical advertisement structures and each advertisement currently being presented thereon; and

sending the set of information to the wireless device.

2. The method of claim 1, wherein the request comprises at least a set of location information associated with the current location of the wireless device.

3. The method of claim 1, wherein the set of physical advertisement structures comprises at least one of:

a static billboard;

a dynamic billboard;

a poster; and

a sign.

4. The method of claim 1, wherein identifying a set of physical advertisement structures further comprising:

comparing the current location of the wireless device to a set of location information associated with each physical advertisement structure in the set of physical advertisement structures.

5. The method of claim 1, wherein the set of information associated with each physical advertisement structure comprises at least one of:

advertisement information associated with an advertisement being currently presented on each physical advertisement structures;

additional advertisement information not displayed on the advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

6. The method of claim 1, wherein the given distance is defined by a user of the wireless device.

7. The method of claim 1, further comprising:

receiving a request from the wireless device to present at least a portion of the set of information in a second national language which is different than a first national language; and

in response to the request for a second national language being received, sending at least a portion of the set of information in a second national language to the wireless device.

8. The method of claim 1, wherein the sending the set of information to the wireless device, further comprises sending a localized offers to the wireless device.

9. The method of claim 8, further comprising:

receiving a request from the wireless device to present the localized offers; and

in response to the request for the localized offers, sending the localized offers to the wireless device.

10. The method of claim 1, further comprising:

formatting a least a portion of the set of information into a pre-defined presentation layout for the wireless device.

11. A method, with a wireless device, for providing an interactive advertising environment to a user of a wireless device, the method comprising:

receiving, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement;

obtaining a set of location information associated with a current location of the wireless device;

sending a query to an information processing system for the first set of information;

receiving, from the information processing system, the first set of information;

displaying, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and

receiving a selection of at least one of the one or more representations from the user; and

displaying, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface.

12. The method of claim 11, wherein the one or more representations are pictures comprising the at least one advertisement presented on the advertisement structure.

13. The method of claim 11, wherein the set of physical advertisement structures comprises at least one of:

a static billboard;

a dynamic billboard;

a poster; and

a sign.

14. The method of claim 11, wherein the second set of information comprises at least one of:

advertisement information associated with an advertisement being currently presented on each physical advertisement structures;

additional advertisement information not displayed on the advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

15. A system for providing an interactive advertising environment to a user of a wireless device comprising:

memory;

at least one processor communicatively coupled to the memory configured to;

receive, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement;

obtain a set of location information associated with a current location of the wireless device;

send a query to an information processing system for the first set of information;

receive, from the information processing system, the first set of information;

display, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and

receive a selection of at least one of the one or more representations from the user; and

display, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface.

16. The system of claim 15, wherein the one or more representations are pictures comprising the at least one advertisement presented on the advertisement structure.

17. The system of claim 15, wherein the set of physical advertisement structures comprises at least one of:

a static billboard;

a dynamic billboard;

a poster; and

a sign.

18. The system of claim 15, wherein the second set of information comprises at least one of:

advertisement information associated with an advertisement being currently presented on each physical advertisement structures;

additional advertisement information not displayed on the advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

19. A computer program product tangibly embodying computer readable non-transitory instructions which, when implemented, cause a computer to carry out the steps of a method for providing an interactive advertising environment to a user of a wireless device, the method comprising:

receiving, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement;

obtaining a set of location information associated with a current location of the wireless device;

sending a query to an information processing system for the first set of information;

receiving, from the information processing system, the first set of information;

displaying, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and

receiving a selection of at least one of the one or more representations from the user; and

displaying, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface.

20. The computer program product of claim 19, wherein the second set of information comprises advertisement information associated with an advertisement being currently presented on each physical advertisement structure.