Method and Apparatus for Interaction Between Parties in a Commercial Transaction
First Claim
1. A method for auctioning a consumer'"'"'s time, comprising the steps of:
- receiving from a consumer, a desired set of characteristics associated with content to be received from a brand marketing organization, the desired set of characteristics comprising at least an indication of one or more periods of time during which the consumer is available to receive content from a brand marketing organization, a minimum fee for receiving the content from the brand marketing organization, and a method by which the consumer wishes to receive the content form the brand marketing organization;
presenting the desired set of characteristics indicated by the consumer to one or more brand marketing organizations in the form of an auction,receiving from one or more of the brand marketing organizations a bid price for the right to present content to the consumer in accordance with the desired set of characteristics; and
receiving from the consumer an agreement to receive the presented content from the one or more brand marketing organizations at the bid price.
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Abstract
A method and apparatus for auctioning the time of an individual. The method includes the steps of receiving from an individual a desired set of characteristics. The desired set of characteristics includes at least an indication of one or more periods of time during which the individual is available to receive content, a minimum charge for receiving the content, and a method by which the individual wishes to receive the content. The desired set of characteristics indicated by the individual is presented in the form of an auction. A bid is received from one or more bidder to present content to the individual in accordance with the desired set of characteristics. An agreement n received from the individual to receive the presented content at the bid price.
16 Citations
21 Claims
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1. A method for auctioning a consumer'"'"'s time, comprising the steps of:
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receiving from a consumer, a desired set of characteristics associated with content to be received from a brand marketing organization, the desired set of characteristics comprising at least an indication of one or more periods of time during which the consumer is available to receive content from a brand marketing organization, a minimum fee for receiving the content from the brand marketing organization, and a method by which the consumer wishes to receive the content form the brand marketing organization; presenting the desired set of characteristics indicated by the consumer to one or more brand marketing organizations in the form of an auction, receiving from one or more of the brand marketing organizations a bid price for the right to present content to the consumer in accordance with the desired set of characteristics; and receiving from the consumer an agreement to receive the presented content from the one or more brand marketing organizations at the bid price. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12)
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9. A method for auctioning an individual'"'"'s time, comprising the steps of:
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receiving from an individual, a desired set of characteristics, the desired set of characteristics comprising at least an indication of one or more periods of time during which the individual is available to receive content, a minimum charge for receiving the content, and a method by which the individual wishes to receive the content; presenting the desired set of characteristics indicated by the individual in the form of an auction, receiving from one or more bidder a bid to present content to the individual in accordance with the desired set of characteristics; and receiving from the individual an agreement to receive the presented content at the bid price.
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13. A computer program for auctioning a consumer'"'"'s time stored on a computer readable storage medium, the computer program, when run, causing a general purpose computer to perform the steps of:
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receiving from an individual, a desired set of characteristics, the desired set of characteristics comprising at least an indication of one or more periods of time during which the individual is available to receive content, a minimum charge for receiving the content, and a method by which the individual wishes to receive the content; presenting the desired set of characteristics indicated by the individual in the form of an auction, receiving from one or more bidder a bid to present content to the individual in accordance with the desired set of characteristics; and receiving from the individual an agreement to receive the presented content at the bid price. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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Specification