NON-INTRUSIVE ADVERTISEMENT PRESENTATION

• US 20120116881A1
• Filed: 11/08/2010
• Published: 05/10/2012
• Est. Priority Date: 11/08/2010
• Status: Active Grant

• Current Assignee: TiVo Corporation (Adeia Inc.)
• Original Assignee: MobiTV Incorporated (Adeia Inc.)
• Inventors: Billings, Allen
• Granted Patent: US 10,643,238 B2
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Advertisements are often presented in the context of a media content viewing experience. Advertisement presentation may be intrusive or subtle. In many instances, users may be interested in particular advertisements but may not want to disrupt a media content viewing experience by launching an advertisement window, opening an advertisement application, or otherwise being redirected to another piece of content. Consequently, mechanisms are provided to allow a user to identify advertisements or save advertisement interests for presentation at a later time. Saved advertisement interests can be used to inform future advertisement and/or content suggestions, and the user can be presented with selected advertisements within an application or through external mechanisms.

Claims

1. A method, comprising:

receiving a plurality of advertisement selections from a device associated with a user, wherein the plurality of advertisement selections are received at a server while the user is viewing media content;

maintaining the plurality of advertisement selections as saved advertisements;

evaluating the saved advertisements using a processor configured to identify suggested advertisements, wherein the saved advertisements are presented at a later time to the user.

2. The method of claim 1, wherein the saved advertisements are presented using a separate modality.

3. The method of claim 1, wherein the media content is a video program.

4. The method of claim 1, wherein the saved advertisements are presented using short messaging and email services.

5. The method of claim 1, wherein the saved advertisements are evaluated to identify suggested media content.

6. The method of claim 1, wherein saved advertisements are presented with information, links, offers, and associated advertisements.

7. The method of claim 1, wherein the saved advertisements are presented after the user has finished viewing the media content.

8. The method of claim 1, wherein the saved advertisements are presented before the user begins viewing subsequent media content.

9. The method of claim 1, wherein the saved advertisements are presented to a different device associated with the user.

10. A system, comprising:

an interface configured to receive a plurality of advertisement selections from a device associated with a user, wherein the plurality of advertisement selections are received while the user is viewing media content;

storage configured to maintain the plurality of advertisement selections as saved advertisements;

a processor configured to evaluate the saved advertisements to identify suggested advertisements, wherein the saved advertisements are presented at a later time to the user.

11. The system of claim 10, wherein the saved advertisements are presented using a separate modality.

12. The system of claim 10, wherein the media content is a video program.

13. The system of claim 10, wherein the saved advertisements are presented using short messaging and email services.

14. The system of claim 10, wherein the saved advertisements are evaluated to identify suggested media content.

15. The system of claim 10, wherein saved advertisements are presented with information, links, offers, and associated advertisements.

16. The system of claim 10, wherein the saved advertisements are presented after the user has finished viewing the media content.

17. The system of claim 10, wherein the saved advertisements are presented before the user begins viewing subsequent media content.

18. The system of claim 10, wherein the saved advertisements are presented to a different device associated with the user.

19. A non-transitory computer readable medium, comprising:

computer code for receiving a plurality of advertisement selections from a device associated with a user, wherein the plurality of advertisement selections are received at a server while the user is viewing media content;

computer code for maintaining the plurality of advertisement selections as saved advertisements;

computer code for evaluating the saved advertisements using a processor configured to identify suggested advertisements, wherein the saved advertisements are presented at a later time to the user.

20. The non-transitory computer readable medium of claim 19, wherein the saved advertisements are presented using a separate modality.