TARGETED MEDIA ADVERTISING OVER NETWORKS

• US 20120136725A1
• Filed: 11/29/2011
• Published: 05/31/2012
• Est. Priority Date: 08/12/2002
• Status: Active Grant

• Current Assignee: David Moganstein
• Original Assignee: David S. Morganstein
• Inventors: Alexander, Justin, Schweitzer, Rob, Buchheit, Brian K., Morganstein, David S.
• Granted Patent: US 8,301,724 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Advertising on networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers'"'"' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is.

Claims

6-1. The system of claim 1, wherein the content file is a file other than one specified by an associated search request for which the content file is provided in response to, which is indicated as being similar to a file specified by the associated search request.

16. A method for distributing content files over a network, the method comprising the steps of:

an information handling system configured to act as a server in a network, which is further configured to follow rules and protocols of the network;

the information handling system receiving at least one search request, said search request comprising search criteria from a client over network;

the information handling system searching a database for media files satisfying the search criteria;

the information handling system determining at least one media file satisfying the search criteria, said media file as stored in the database containing an advertisement or a link to an advertisement not requested by the requesting client; and

the information handling system conveying the determined media file of the database to the requesting client in network over the network in accordance with the rules and protocols of the network, where computer usable code of said media file causes the advertisement to be presented when the media file is utilized.

17. The method of claim 16, wherein determined media file is a video media file, a streamed set video media files, or an interactive software executable, wherein the advertisement is played when the video media file, the steamed set of media files, or the interactive software executable is presented on a computing device.

18. The method of claim 16, wherein a results server is a component of the information handling system that is configured to act as a node in the network;

controlling, with a file server, the database of stored media files, wherein each of the stored media files encodes copyrighted material and contains embedded executable code, said embedded executable code causing at least one advertisement to be presented with the cooperation and volition of a company holding rights to the copyrighted material;

probing, with the result server, network traffic to discover file search requests from request issuing devices, said search requests conforming to the rules and protocols of the network and comprising the search criteria;

searching, with the result server, a database for names of media files satisfying the search criteria;

determining, with the result server, the at least one media file satisfying the search criteria;

conveying the determined media file within a results page to a request issuing peer, said results page comprising names of a set of one or more media files satisfying the discovered file search request and a hyperlink associated with each file name, wherein each hyperlink, when activated, causes transmission of a request for a selected file associated with the hyperlink; and

responding, with a file server, to the request by serving a media file of the media files, comprising a copy of the selected media file and the embedded executable code.

19. The method of claim 18, wherein said network is a peer-to-peer network being organized loosely without any centralized management authority, the result server being further configured to follow rules and protocols of the de-centralized peer-to-peer network.

20. A method for distributing content files in a network, the method comprising the steps of:

an information handling system receiving search request that was initiated and sent into a network, said search request comprising search criteria from a client, wherein said received search request conforms to rules and protocols of the network;

the information handling system searching a database for files satisfying the received search criteria;

the information handling system discovering at least one file that satisfies the criteria, wherein the at least one file of the database comprises copyrighted content satisfying the search request and said at least one file of the database comprises computer usable code that causes an advertisement to be presented when the file is utilized;

the information handling system serving the at least one file of the database over the network to the client that issued the search request, wherein the serving of the at least one file by the information handling system occurs with the full cooperation and volition of a company having legal rights to disseminate the copyrighted material, wherein said method provides a content distributor with a means for deriving profit from network file sharing of copyrighted content, wherein the advertisement, that is presented when the at least one file is utilized, is served by a server, the server locates an appropriate advertisement at a time that the at least one file is utilized, wherein advertisement content, to be presented when the at least one file is utilized, is unknown until the at least one file is utilized, wherein the information presented when the at least one file is utilized comprises targeted advertising specific to the received search criteria or to the user of the at least one file.