GENERATING ADVERTISEMENTS DURING INTERACTIVE ADVERTISING SESSIONS

• US 20120150633A1
• Filed: 12/08/2010
• Published: 06/14/2012
• Est. Priority Date: 12/08/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Chung, Wook Jin, Patwa, Pritesh, Markov, Martin Miroslavov
• Application Number:
  US12/963,286
• Publication Number:
  US 20120150633A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method, computer readable media, and computer system for generating advertisement messages are provided. The computer system includes an advertisement engine and an advanced interactive platform that receive user events. The advanced interactive platform selects response templates associated with user events received from a user. In turn, the advanced interactive platform transmits the response templates to the advertisement engine. The advertisement engine processes the response template and populates the response template with advertising hints to dynamically generate advertisement messages. The advertisement engine may include indicators that solicit user feedback in the advertisement message. The user feedback received by the advanced interactive platform triggers additional user events that are used to generate additional advertisements and to discover interests of the user.

Claims

1. A computer-implemented method for providing interactive advertisement sessions, the method comprising:

receiving a first user event from an advanced interactive platform;

receiving a first response template associated with the first user event;

generating a first advertisement message by populating a response template with one or more advertising hints provided by advertisers;

delivering the first advertisement message to the advanced interactive platform;

soliciting user interaction with the first advertisement message delivered to the advanced interactive platform;

receiving subsequent user events based on the user interaction with the first advertisement message;

receiving subsequent response templates associated with the subsequent user events;

generating subsequent advertisement messages by populating the subsequent response templates with the one or more advertising hints; and

discovering interests of the user via user interaction with the first advertisement message and the subsequent advertisement messages.

2. The method of claim 1, wherein the first and subsequent user events include voice, gestures, emotional state, or keyboard strokes that are related to a topic that a user is presently interested in.

3. The method of claim 1, wherein the advertising hints comprise brand, expertise, store location, special offers, and user targeting data.

4. The method of claim 1, wherein the first and subsequent advertisement messages are formatted as one of:

an audio advertisement, a graphical advertisement, a video advertisement, or an animated graphical advertisement.

5. The method of claim 1, wherein the subsequent response templates are selected based on the first response template.

6. The method of claim 5, wherein the subsequent response templates are populated with advertising hints from advertisers that differ from the advertising hints used to populate the first response template.

7. The method of claim 5, wherein subsequent response templates are populated with additional advertising hints from the same advertiser whose advertising hints were used to populate the first response template.

8. The method of claim 1, wherein an advertising session begins when the first user event is received by an advertising engine.

9. The method of claim 1, wherein the advertising session ends when the users cease to interact with the advanced interactive platform or the topic of interests changes to a different untreated topic.

10. A server computer executing an advertising engine configured to initiate advertising sessions, the server computer comprising:

a database configured to store advertising hints received from advertisers; and

an advertising engine configured to receive user events and response templates associated with the user events, wherein the advertising engine populates the response templates to generate advertisement messages that are transmitted to the user and the advertising engine solicits user interaction with the advertisement messages to discover the user'"'"'s interests.

11. The server computer of claim 10, wherein the advertising engine updates the advertisement message based on subsequent user events and subsequent response templates.

12. The server computer of claim 10, wherein the advertising engine opens an advertising session with a user when the user event is received.

13. The server computer of claim 12, wherein the advertising engine closes the advertising session when the topic of interest changes.

14. The server computer of claim 10, wherein the advertising engine closes the advertising session when the user ceases to interact with the advertisement.

15. One or more computer readable media storing computer-useable instruction for performing a method that provides an interactive advertisement session, the method comprising:

receiving a user event from an advanced interactive platform;

receiving a response template associated with the user event;

generating an advertisement message that completes a response template using one or more advertising hints provided by advertisers; and

delivering the advertisement message to a user; and

soliciting user interaction with the advertisement message to discover interests of the user that are incorporated in additional advertisement messages delivered to the user.

16. The media of claim 15, wherein the user events include voice, gestures, emotional state, or keyboard strokes that are related to a topic that a user is presently interested in.

17. The media of claim 15, wherein the advertising hints comprise brand, expertise, store location, special offers, and user targeting data.

18. The media of claim 15, wherein the advertisement message is formatted as one of:

an audio advertisement, a graphical advertisement, a video advertisement, or an animated graphical advertisement.

19. The media of claim 15, wherein the additional advertisement messages are selected based on previous advertisement messages delivered to the user.

20. The media of claim 19, wherein the additional advertisement messages are composed using advertising hints from different advertisers.