System and Method for Booking an Advertisement to an Impression Using a Targeting Dimension Dictionary

• US 20120150635A1
• Filed: 12/10/2010
• Published: 06/14/2012
• Est. Priority Date: 12/10/2010
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Raithatha, Vishal, M., Karthikeyan, Pederzolli, John
• Granted Patent: US 9,928,523 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for booking targeted internet advertisements to web page impressions using a targeting dimension dictionary. The method commences by constructing a targeting dimension dictionary using a dictionary schema such as an XML DTD or other schema language, then retrieving the targeting dimension dictionary to book the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. Such target predicates are used to match (i.e. satisfying the target predicate) an advertisement to the impression. The targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object. Dimension attribute type objects can include a segment definition for codifying sets or ranges of values. Such a targeting dimension dictionary can be accessed by various tools used in internet advertising campaigns for targeting based on predicates.

Claims

1. A computer-implemented method for booking one or more advertisements to an impression using a targeting dimension dictionary, the method comprising:

constructing, in memory, the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and

retrieving, in a computer, the targeting dimension dictionary for booking the one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary.

2. The computer-implemented method of claim 1, wherein booking the one or more advertisements to the impression using a target predicate includes an inverted index.

3. The computer-implemented method of claim 1, wherein the targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object.

4. The computer-implemented method of claim 1, wherein the targeting dimension dictionary comprises a segment definition.

5. The computer-implemented method of claim 1, wherein creating the targeting dimension dictionary comprises a campaign authoring tool, the campaign authoring tool having an application programming interface for defining a targeting dimension.

6. The computer-implemented method of claim 1, wherein the retrieving the targeting dimension dictionary comprises a campaign authoring tool.

7. An advertising server network for booking one or more advertisements to an impression using a targeting dimension dictionary, comprising:

a module, comprising at least one processor and memory, for constructing the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and

a module, comprising at least one processor and memory, for retrieving the targeting dimension dictionary for booking the one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary.

8. The advertising server network of claim 7, wherein booking one or more advertisements to the impression using a target predicate includes an inverted index.

9. The advertising server network of claim 7, wherein the targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object.

10. The advertising server network of claim 7, wherein the targeting dimension dictionary comprises a segment definition.

11. The advertising server network of claim 7, wherein creating the targeting dimension dictionary comprises a campaign authoring tool, the campaign authoring tool having an application programming interface for defining a targeting dimension.

12. The advertising server network of claim 7, wherein the retrieving the targeting dimension dictionary comprises a campaign authoring tool.

13. The advertising server network of claim 7, wherein the retrieving the targeting dimension dictionary comprises a forecasting module.

14. A computer readable medium comprising a set of instructions which, when executed by a computer, cause booking of one or more advertisements to an impression using a targeting dimension dictionary, said instructions for:

constructing, in memory, the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and

retrieving, in a computer, the targeting dimension dictionary for booking one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary.

15. The advertising server network of claim 14, wherein booking the impression using a target predicate includes an inverted index.

16. The computer readable medium of claim 14, wherein the targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object.

17. The computer readable medium of claim 14, wherein the targeting dimension dictionary comprises a segment definition.

18. The computer readable medium of claim 14, wherein creating the targeting dimension dictionary comprises a campaign authoring tool, the campaign authoring tool having an application programming interface for defining a targeting dimension.

19. The computer readable medium of claim 14, wherein the retrieving the targeting dimension dictionary comprises a campaign authoring tool.

20. The computer readable medium of claim 14, wherein the retrieving the targeting dimension dictionary comprises an application programming interface.