×

EVALUATING USER ACTIVITY IN SOCIAL ENVIRONMENTS

  • US 20120166290A1
  • Filed: 12/28/2011
  • Published: 06/28/2012
  • Est. Priority Date: 12/28/2010
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method for providing content comprising:

  • receiving a request for an advertisement to be displayed in a slot associated with a third-party content site;

    identifying, by a processor, a relevant advertisement to be provided in the slot;

    determining, by the processor, information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement;

    providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement;

    receiving user input selecting the control and designating the advertisement for re-publishing; and

    targeting, by the processor, additional content to the user or a group associated with the user based on the received user input.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×